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Technology Stocks : LSI Corporation -- Ignore unavailable to you. Want to Upgrade?

To: Jock Hutchinson who wrote (17691)	4/6/1999 9:06:00 AM
From: Paul Lee	Read Replies (1) \| Respond to of 25814

LSI Logic Introduces Combination DVD, SVCD and VCD Player Reference Kit Kit Empowers Manufacturers to Develop Fully Compatible Single Player Products BEIJING, April 6 /PRNewswire/ -- Extending its leadership as a premier supplier in the video player marketplace, LSI Logic (NYSE: LSI) today introduced a combination DVD, Super Video Compact Disk (SVCD), Video Compact Disk (VCD) Player Reference Kit which enables manufacturers to quickly develop multi-standard video disk players that deliver superb quality and advanced feature sets. Targeted specifically for the China market, the Reference Kit will be demonstrated at the IIC '99 Conference in each of the exhibiting cities (Beijing, Shanghai and Guangzhou) during the month of April. The Reference Kit offers a comprehensive system-level solution and enables the fast-turn production of low-cost players that support DVD, SVCD, Video CD (1.x and 2.0), digital audio CD, and Karaoke. It allows manufacturers to build a single-player product that lets consumers enjoy the digital entertainment media of their choice, while ensuring compatibility with every video or CD title on the market. Like the other members in the LSI Logic family of player solutions, the Reference Kit enables the manufacture of high-performance consumer products that match the high-resolution pictures and high-fidelity CD audio quality of international DVD brand leaders. "In China, consumers have fully embraced the video age and have made digital media a primary source of video entertainment," said Christian Joly, Director of the DVD and Imaging Business Unit, LSI Logic Consumer Products Division. "Our DVD/SVCD/VCD Reference Kit enables Chinese video player manufacturers to further stimulate this growing market with a multi-purpose product that supports broad standards compatibility. Because it is a complete system-level solution, it also enables manufacturers, even those with limited player design and production experience, to bring a product to market within a short period of time, even within a two-month production cycle." The DVD/SVCD/VCD Reference Kit is characterized by its completeness, flexibility, scalability, and extremely cost-effective implementation. Featuring LSI Logic's market-proven L64021 decoder chip, the Kit consists of a complete, multi-component single-board design. As a critical advantage, the hardware comes fully loaded with pre-programmed software, including all navigation, debug, test and verification components. The Reference Kit also provides LSI Logic's customers modular solutions through configuration flexibility. Players can be implemented with a wide range of memory, feature, and interface options to meet price/performance criteria, allowing manufacturers to deliver high-quality DVD/SVCD/VCD capability across a spectrum of players, from entry-level to sophisticated highly-differentiated systems. Because of the flexibility of the solution, manufacturers can quickly develop players at very low price points for Chinese markets and also produce differentiated systems by easily modifying the selection of features, altering the box design or changing the user interface. Cost and Availability The DVD/SVCD/VCD Reference Kit is available now and pricing information is available from the local LSI Logic office in Beijing.