ESS intros SuperKaraoke......................................
prnewswire.com
ESS and EnReach Technology, Inc. Jointly Launch SuperKaraoke(TM) for China's Booming Super VCD Market
FREMONT, Calif., April 6 /PRNewswire/ -- ESS Technology, Inc.
(Nasdaq: ESST) and EnReach Technology, Inc. today announced a joint
partnership to deliver an innovative SuperKaraoke(TM) capability targeting
the booming Super VCD market in China.
The SuperKaraoke(TM) solution, consisting of ESS's MPEG2 ES4108 engine and
EnReach's proprietary embedded software, can deliver up to six times the
normal Karaoke playtime in current Super VCD players. Without sacrificing
video quality during playback, the SuperKaraoke(TM) disk can contain around
50 songs, compared to the current solution of only eight to ten songs per
disk. SuperKaraoke(TM) takes advantage of EnReach's cutting-edge TV HTML,
Javascript, and other Internet technologies to deliver a compelling new type
of interactive consumer application for SuperVCD not available on existing VCD
or DVD players today.
ESS started delivering the SuperKaraoke(TM) to all Super VCD manufacturers
last month in preparation for their marketing promotion campaigns this month.
Upgrading current systems to this new functionality is seamless, as it does
not require a re-layout of the board. The SuperKaraoke(TM) disks are now in
volume production by several major music publishing companies in China.
"With the introduction of SuperKaraoke(TM), the enjoyment of music and
sing-along are further enhanced," stated Johnston Chen, Vice President of
Consumer Products at ESS. "Coupled with sharper video image, the
SuperKaraoke(TM) based Super VCD's truly delivers the high quality of home
entertainment systems which consumers are demanding. I believe this will
further boost ESS's market share in the booming Super VCD market."
"With the ability to put 50 songs on a single karaoke disc,
SuperKaraoke(TM) will provide tremendous value to the consumer," stated Bo Wu,
President of EnReach Technology, Inc. "We are excited to offer this advanced
new application to propel Super VCD into its next growth phase."
EnReach Technology, Inc.
Founded in 1995, EnReach Technology, Inc. is a leading provider of
Internet, interactive, and entertainment software and technologies for
TV-centric consumer electronic platforms including DVD players, VCD players,
as well as digital cable, satellite, and analog modem-based set-top boxes.
EnReach in the past had developed embedded software, such as the HTML-based
interactive VCD-ROM (VCD3.0) platform, adopted by the China Ministry of
Education. EnReach also developed and provided authoring tools and software to
enable major publishers in China to produce Super VCD and VCD-ROM titles.
EnReach, headquartered in Santa Clara, California, also has offices in
Beijing, China and Toronto, Canada. World Wide Web site:
enreach.com.
ESS Technology, Inc.
ESS Technology, Inc. supplies Internet, modem, PC audio and digital video
solutions for the Internet, PC and consumer markets. ESS designs, develops,
and markets highly integrated mixed signal semiconductor, hardware, software
and system solutions for Internet, PC and multimedia applications. ESS,
headquartered in Fremont, California, has sales and technical support offices
in Austin and Houston, Texas; Irvine, California; Bellevue, Washington;
Beijing and Shenzhen, China; Tokyo, Japan; Taipei, Taiwan; Seoul, Korea; and
Hong Kong. ESS Technology is listed on the Nasdaq Market System under the
symbol ESST. World Wide Web site: esstech.com.
NOTE: The matters discussed in this news release include certain forward
looking statements that involve risks and uncertainties, including, not
limited to, the timely availability and acceptance of the Company's new
products, the impact of competitive products and pricing, the dependence on
continued growth in demand for PC and consumer multimedia products, as well as
the other risks detailed from time to time in the SEC reports of ESS,
including the reports on Form 10-K and Form 10Q. Actual results could differ
materially from those projected in the forward-looking statements.
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