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Technology Stocks : AT&T -- Ignore unavailable to you. Want to Upgrade?

To: Ralph Bergmann who wrote (2131)	4/6/1999 2:21:00 PM
From: Mark Palmberg	Read Replies (1) \| Respond to of 4298

I never said advertising as a whole is of no importance. Here's what I said: I'll agree that advertising, in and of itself, is of no value. An individual ad is not what's of importance, Ralph. That's my point. It's the perception the ad represents that companies are paying for. Ads exist solely to make people think of something else, ANYTHING else, than the ad, namely the product that's being sold. An ad's creativity and memorability is useful only insofar as it sells product. Do I remember an ad? Hell yes. Oracle ad on today's interactive Wall Street Journal. Ads for ClubMac on www.macosrumors.com, Victoria's Secret ads on Wall Street Journal the day of the Wall Street fashion show, etc., etc. I bet if you put your mind to it you could come up with a few yourself, Ralph. Bottom line: The prices of Internet stocks are not going to crash as the result of some epiphany regarding the uselessness of online advertising. Mark