Also related:Open Market and OpenSite Technologies Announce Strategic Partnership
/FROM PR NEWSWIRE BOSTON 617-482-5355/
TO BUSINESS AND TECHNOLOGY EDITORS:
Open Market and OpenSite Technologies Announce Strategic Partnership
Companies to Provide End to End Commerce Functionality for Auction Sites
BURLINGTON, Mass., April 14 /PRNewswire/ -- Open Market, Inc.
(Nasdaq: OMKT), a leading provider of Internet commerce and information
publishing software, and OpenSite Technologies Inc., a leader in online
auction software, today announced a strategic technology and marketing
partnership to provide full commerce functionality to the growing Web auction
market.
Under the terms of the initial agreement, Open Market will resell OpenSite
Auction software, which automates the process of setting up, running, and
maintaining real-time auctions over the Internet, to its enterprise customers
and Commerce Service Providers (CSPs). Enterprise customers will be able to
host their own auctions. CSPs will be able to offer merchants a complete
auction gallery, allowing merchants to either participate in a personal online
trading community, or run their own auctions.
In addition, OpenSite will integrate OpenSite Auction with Open Market's
commerce technologies, and promote Open Market's commerce and publishing
technologies to OpenSite's new and existing customers.
"OpenSite is expanding its reach to provide our leading auction technology
to companies of all sizes," said Kip Frey, president and CEO, OpenSite
Technologies. "By working with Open Market and tightly integrating our
auction technology with their commerce products, we will be opening up a new
distribution channel to include world-class enterprise companies and leading
CSPs, jointly offering them a complete Internet commerce solution, including
Web auctions."
"Open Market continues to partner with companies like OpenSite, to stay on
the cutting edge of Internet commerce. These partnerships help us make our
customers successful by offering the most important technology options for
online businesses," said Gary Eichhorn, president and CEO, Open Market, Inc.
"By integrating OpenSite's leading packaged auction technology with Open
Market's Transact(TM), our customers will be able take advantage of one of the
most exciting trends on the Internet to attract more customers and buyers to
their sites."
Open Market's CSP and enterprise customers will also have the ability to
participate in OpenSite's newly announced BidStream.com(TM), which provides
central access to the largest network of branded, reputable Web auction sites.
Data for BidStream.com is pulled from hundreds of OpenSite customer auction
sites so that consumers can now go to the BidStream.com site and search
multiple auctions at once.
More About OpenSite Technologies
OpenSite Technologies is the market leader in Internet auction technology,
offering entrepreneurs and small, medium and large businesses a comprehensive
solution for creating branded interactive Web auctions. Founded in February
1996, in Research Triangle Park, N.C., OpenSite Technologies currently has
more than 50% market share of public Web auction sites.
More About Open Market
Founded in 1994, Open Market, Inc. (Nasdaq: OMKT) is the market-share
leader in Internet commerce software. Open Market's high-performance
application software products and professional services allow its customers to
engage in business-to-consumer and business-to-business Internet commerce,
information commerce, and commercial publishing. Among Open Market's
distinguished roster of global customers are many of the most popular domains
on the Web, including Lycos.com, AOL.com, Time Warner's Pathfinder.com, major
industrials such as Ingram Micro, Milacron, and Acer, more than 700 publishers
using Folio Products, including the top 10 commercial publishers, and 10 of
the world's top 13 national telephone companies. The company, headquartered in
Burlington, Massachusetts, with offices in Japan, Canada, the UK, France,
Germany, The Netherlands, Italy, and Australia can be reached by calling
1.888.OPEN.MKT or by visiting openmarket.com.
This news release contains forward-looking statements that involve a
number of risks and uncertainties. Among the important factors that could
cause actual results to differ materially from those indicated by such
forward-looking statements are the company's limited operating history, delays
in product development, development of the Internet market, changes in product
pricing policies, competitive pressures, and the risk factors detailed from
time to time in the company's periodic reports and registration statements
filed with the Securities and Exchange Commission.
Open Market, Transact, and We ARE Internet Commerce are trademarks or
registered trademarks of Open Market, Inc. in the United States and other
countries. All other names are used for identification purposes only and may
be trademarks of their respective owners.
SOURCE Open Market, Inc.
/CONTACT: Media, Beth Winkowski, 781-359-7411, winkowski@openmarket.com,or
Investor, Julie Lorigan, 781-359-7589, lorigan@openmarket.com,
ShawnRamsey-Kroboth of OpenSite Technologies, 919-544-1993, shawn@opensite.com/ |
