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Technology Stocks : Amazon.com, Inc. (AMZN) -- Ignore unavailable to you. Want to Upgrade?

To: Jan Crawley who wrote (49148)	4/6/1999 3:44:00 PM
From: Rob S.	Respond to of 164684

Jan, the news, analysts recommendations, and seasonal holiday effect have about played themselves out. The positive earnings period is still in full swing and that could help Amazon rise further. I has seen selling pressure as it has moved up to this 180 level (actually a bit higher than the 175-180 level where I had posted it would meet resistance). I think it will take a very good report to drive Amazon up much. Following Lycos' merger agreement, we have seen several other Internet companies initiate moves to incorporate broadcast type capabilities through mergers/acquisitions. This trend will accelerate. I would not be surprised to see Amazon announce alignments with broadcast media capability. In many ways, this runs counter to Amazon's present image - that of providing a clean, straight forward web experience rather than as cluttered as the Internet portals. It will be interesting to see how Amazon adjusts to the merging of the media. The media companies, such as NBC, Time Warner and Disney have not been very effective in transforming themselves into merchant highways. These companies must adopt their traditional media content to the web and MUST orient themselves toward being vehicles for e-commerce. I would be very surprised if they ignore this for long. I can't provide very much TA advice at this point. Amazon looks vulnerable and I think it now has a lesser chance of sustaining an upward move. But the move may continue if they "surprise" with higher sales than expected or come out with a major media play announcement. If nothing real exciting happens, I expect Amazon to pull down toward 100-110 by this summer - that is up from my earlier guess. Good luck.