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Gold/Mining/Energy : Cybersurf (CY.A) - Bridge between 20th & 21st Centuries -- Ignore unavailable to you. Want to Upgrade?

To: Luc Beaugrand who wrote (990)	4/6/1999 6:32:00 PM
From: David Michaud	Read Replies (3) \| Respond to of 3243

Cybersurf commits to advertising campaign for Procter & Gamble Cybersurf Corp CY Shares issued 17,339,150 Apr 5 close $1.35 Tue 6 Apr 99 News Release Mr. William Hammett reports Procter & Gamble has committed to a significant advertising campaign using 3web's advanced capabilities. 3web is now running a scope advertisement "Send a Kiss", that is targeted to the entire 3web user base and it can address each user by name. Procter & Gamble will receive a demographic analysis of the total audience and of the 3web users who click on the ad and send a kiss. Advertisements are being developed for one other specific product line, Pantene, and a general advertisement directed specifically to college kids promoting brand awareness. Using proprietary compression techniques these advertisements average less than 50k in size. They download very quickly and require a miniscule amount of space on a user's hard drive. The ability of Cybersurf's New Media advertising on 3web to deliver advertisements in Alberta to a specific audience based on demographic targeting is a powerful tool in the hands of advertisers. It approaches the marketers' goal of one to one marketing where people are provided with information on products and services that they both want and need. The 3web network is a proprietary software application that was developed by Cybersurf Interactive Media, a division of Cybersurf Corp. It offers its Calgary and Edmonton users a powerful and secure portal to anywhere on the World Wide Web, as well as E-mail and e-commerce functionality. The 3web network is subsidized by commercial advertising, and is 100 per cent free to the user. Cybersurf's proprietary 3web advertisement-supported technology is unlike any other in existence, in that it brings highly targeted, demographically-specific advertising to the user's desktop. While traditional portals spawn advertising within a Web browser (making it easy to bypass), 3web's portal operates independently of any Web browser and can never be hidden or disabled. No matter where the user travels on the Internet, 3web's advertising is always visible. It is because of this feature that advertisers on 3web can be guaranteed exact impressions and can target highly specific demographic profiles.