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To: James Thompson who wrote (6762)	4/6/1999 10:21:00 PM
From: Monty C	Respond to of 19700

I got this from the OMKT thread....interesting..thoughts..... Business Wire - April 06, 1999 08:18 NEW YORK and WALTHAM, Mass.--(BUSINESS WIRE)--April 6, 1999--SCI FI Channel, a USA company (NASDAQ:USAi), and Lycos, Inc. (NASDAQ:LCOS), the second-most visited hub on the Internet and the world's largest online community, today announced an exclusive agreement to sell Star Wars merchandise in a new co-branded Web site, The SCI FI Store (http://www.scifistore.lycos.com). Celebrating the release of Star Wars: Episode I - the newest installment in the Star Wars saga, due out in May - online visitors to The SCI FI Store will be able to pre-purchase officially-licensed merchandise, including action figures, books, apparel and gifts. While Lucasfilm will not release merchandise to any retailers until three weeks prior to the film's opening, The SCI FI Store will offer its online shoppers these soon-to-be-hard-to-find items months in advance. Shopping through www.scifistore.lycos.com allows consumers the assurance of product availability without the hassles of waiting in line. Even after the Advance Order Store closes its doors on May 3, shoppers will continue to be able to purchase Star Wars: Episode I merchandise - as well as the hottest classic Star Wars collectibles - on the co-branded site. Lycos will integrate products from SCIFI.COM's store within its greatly expanded Star Wars area - which will be enhanced by content provided by SCIFI.COM and SCI FI Entertainment Magazine. Lycos will also feature multiple links and a rotation of product spots within its "Shopping Network" to promote the SCI FI store. "We look forward to this opportunity to introduce our online store to Lycos' nearly 30 million unique monthly visitors," said Ellen Kaye, USA Networks' vice president of enterprises. "This cross-promotion with Lycos allows us to leverage our different audiences and maximize the e-commerce potential presented by the anticipation surrounding this cinematic event." "Our co-branded effort with SCI FI's online store is a great example of the Web giving people a unique buying opportunity - pre-purchasing items that may be in short supply in the future, and eliminating the rush that can ensue when hot merchandise like this finally comes on the market," said Jeff Bennett, Lycos vice president of electronic commerce. "Internet commerce is all about identifying an opportunity and taking advantage of it quickly to satisfy a market need in very short order."