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To: jeff greene who wrote (10694)4/7/1999 7:30:00 AM
From: Glenn McDougall  Respond to of 18016
 
TECH STOCKS >> NETWORKING

Ericsson Drags Its Feet on Path to IP
By Kevin Petrie
Staff Reporter
4/6/99 3:38 PM ET
TheStreet.com

European telephone equipment companies have made big data networking
acquisitions recently to catch up with their U.S. counterparts, but Sweden's Ericsson
(ERICY:Nasdaq ADR) appears to have been left behind.

Just last June the Stockholm-based telecom supplier started its Datacom division in
Burlington, Mass., a hub for data-networking entrepreneurs. Its mission: leveraging
Ericsson's 40% share of the global cellular-phone market and preparing its full line of
wireless and wireless network products for the Internet. Many expected the company
to quickly develop strategies to acquire small startups operating in the Northeast
corridor.

But rival Europeans have pounced on Ericsson's turf in the U.S., which has become
the proving ground for European companies trying to close the American lead in
global data communications.

Parisian giant Alcatel (ALA:NYSE ADR) is anteing $2.4 billion cash for the
switch-maker Xylan and the startup Assured Access, both headquartered in
California. Germany's Siemens has launched a loose-reined division, Unisphere, in
Burlington, Mass., and snapped up Redstone, Castle Networks and Argon, all
based northeast of Boston, for roughly $1.1 billion in cash.

What about Ericsson? "They are somewhat behind" in the Internet protocol race,
says Pete Peterson, an analyst with the investment bank Volpe Brown Whelan in
San Francisco. Internet protocol, or IP, is the next wave of communications
technology. (Peterson rates shares a hold; his firm has no banking relationship with
Ericsson.)

"They need to establish the capability to offer IP or data-type protocols over their
networks," Peterson says of the Swedish firm. The problem: "Ericsson very well
might not have the time to develop the products in-house."

Volpe Brown estimates that data traffic is growing 40% to 50% annually on large
carriers' wireline networks, vs. less than 10% for voice traffic. Wireless data traffic is
poised for huge growth, although it is tough to gauge right now; wireless voice traffic
is growing 40% or more.

But overall, Ericsson is forming close friendships rather than jumping in the sack.
"We're not going out there and doing M&A just for the sake of marketing cachet,"
says Laura Howard, a marketing vice president at Ericsson.

Ericsson has bolstered its stock recently by wisely choosing to end a long-running
legal battle and set a cross-license deal with Qualcomm (QCOM:Nasdaq) for CDMA,
its data-friendly wireless technology. At the same time Ericsson is selling another
wireless technology called general packet radio services, or GPRS, that uses
packets of data to transfer messages.

Still, Ericsson hasn't fully repaired its stock (ADRs are trading at 25, down from 34
last summer) because it was slow to develop advanced new wireless handsets, and
because sales of its wireline voice switches have ebbed a bit. Those challenges point
up the need to develop new Internet protocol technology, which will prove hugely
important to upgrading both its network offerings and emerging wireless-Internet
products.

It's a sound strategy, says Peterson. "The question is their implementation."

So far Ericsson is taking small bites. In November it snapped up ACC, an affiliate of
Newbridge (NN:NYSE) and a supplier of "access" products that connect consumers
to the Internet, for $285 million. ACC's Tigris product allows carriers such as Sonera,
formerly Telecom Finland, to sort individual IP messages.

In March, Ericsson added to its minority stake in young startup Juniper Networks
and agreed to distribute its M40 network routers that compete with leading networker
Cisco (CSCO:Nasdaq) and Siemens' Argon. One potential problem: Ericsson must
share with rival Juniper investors Nortel (NT:NYSE), Siemens and Lucent (LU:NYSE)
-- all of whom have standing offers to distribute Juniper products (to date, none have
taken it). For the record, Juniper wants to go public, rather than be acquired.

The company has had modest success in the data networking field. In January,
British Telecom (BTY:NYSE ADR) agreed to pay Ericsson $440 million over five
years to install its ATM switches. Howard says that contract compares favorably to
the the $360 million run rate of ATM leader Cascade before it folded into Ascend
(ASND:Nasdaq) in June 1997.

One observer sees a positive side to Ericsson's cautious approach. The company
intends to build IP "without blowing their earnings" on a costly acquisition, says Tom
McIntyre, president of the money manager Dessauer & McIntyre in Orleans, Mass.
McIntyre has no plans to exit Ericsson -- roughly 3.5% of his portfolio -- because it
has a great brand name and consistently adjusts to technology waves.

Five years ago McIntyre correctly wagered that Ericsson would reap rewards from its
costly R&D commitment to wireless technologies. The stock is up more than 300%
since then. But McIntyre doesn't see the same commitment to the next wave,
Internet protocol. "We don't expect much out of [the stock] in the near term."

That is because Ericsson warned last month that restructuring costs will drag on
sales in the first two quarters of the year. Equity analysts trimmed the First Call
survey 2 cents to 9 cents per share for the first quarter. Ericsson earned 12 cents a
share a year earlier.

The future is in IP. British Telecom plans to use Ericsson technology to fuse its old
phone-circuit switches with its Internet systems. This is the path that investors need
Ericsson to rush, not step gingerly, toward.




To: jeff greene who wrote (10694)4/7/1999 12:39:00 PM
From: NYBellBoy  Respond to of 18016
 
Jeff - I haven't had a chance top listen to the CC yet. I like the analogy.

:)

BellBoy