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To: Dayuhan who wrote (298)	4/6/1999 11:18:00 PM
From: Chuzzlewit	Read Replies (1) \| Respond to of 419

Steven, I agree with your assessment, but marketeers tend to have a different view. Look for some contrary views on this thread. Also, have you looked at my analysis of AMZN on this thread? If so, have you any thoughts pro or con? TTFN, CTC

To: Dayuhan who wrote (298)	4/7/1999 10:40:00 AM
From: Steve Robinett	Respond to of 419

Steve, You comment that you suspect that advertisers and retailers will soon start looking more at how long an average user stays on a site, rather than how may users pass by the site - many for only seconds - in a day. How long users stay on a site is certainly important and one of numerous strategies. I recall a study a number of years ago of how long people looked at ads in magazine. About two seconds. Magazine advertisers had two seconds to catch someone's attention. But there is not only duration. There is also the quality of the site view to consider. The very interactivity of the Internet raises issues unique to cyberspace advertising. For example, if you do a search on Yahoo for almost anything, at the same time a java applet for Amazon finds related books and suggests you might want to buy books on that subject. Talk about catching the sales prospect when he's ripe! No more shotgun advertising. When the thought of a particular subject is in someone's head, as an advertiser you know it and can advertise similar products! This kind of buy-what-you're-thinking-about advertising will only become more prevalent and helps make portals and search engines good places for cyberadvertising. Best, --Steve