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To: Rarebird who wrote (31306)	4/7/1999 4:07:00 AM
From: Alex	Respond to of 116811

Gotta get me some of this : - ).................. Today's Lesson From "The Melissa File" by Alan Abelson . . . what has suddenly burdened them with such grave responsibility is not old accomplishments or fancy titles, but the fact that they're launching an Internet startup whose IPO is a cinch to make Priceline's opening performance look puny in the extreme. The trio laid out its plan in considerable detail in a recent issue of the Industry Standard, which bills itself as "the newsmagazine of the Internet economy" . . . Their nascent company, which they call a cash portal, is a "Web software, e-commerce and online trading business rolled into one." They've christened it HeyIdiot.com. HeyIdiot.com will concentrate on one and only one product: its own shares, which will be offered for sale at the HeyIdiot.com Website. This exemplary focus will eliminate all the fuss, bother and expense associated with most businesses: no employees, no R&D, no sales force, pretty much no anything. Product pricing, the founders explain, is the heart of their breakthrough concept: They intend to introduce a stock whose price can only go up. As they readily concede, this compelling innovation is possible only because of the unique characteristics of the Internet business model, "in which no known metric can be used to guage value." The basic workings of HeyIdiot.com's business will be as simple as its concept is ingenious: Customers can buy as much stock via the company's own state-of-the-art Website as they like--so long as they pay a higher price for it than the last purchaser. aci.net