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To: Eric L who wrote (26352)	4/7/1999 9:38:00 AM
From: Jeff Vayda	Respond to of 152472

Nice idea, next up is to 'bundle' fixed/wireless. Who will be the first? Jeff Vayda (Thanks Phillips Telecom) MARKETING STRATEGIES: Call it a "bank," not a "bundle." Regardless of its name, Bell Atlantic Mobile [BEL] (BAM) is promoting a pair of multi-user plans in conjunction with the cellular operator's DigitalChoice service. Called "Share-A-Minute," BAM's new offering allows wireless customers to activate two or three separate lines and share from a bank of 600 local minutes of airtime each month. It is being launched first in BAM's Philadelphia service area. BAM aims to appeal to customers who require increased flexibility in divvying up airtime. A three-person small business, for instance, may see the principal use more airtime than either of the other two employees. The same flexibility also would be something that spouses can leverage. Share-A-Minute with two lines is priced at $75 per month, while the three-line option costs $90 per month.