Jeff,
MOT is still in the cable modem biz. Here is news today:
Company News
April 7, 1999
10:49 AM EDT
SPONSORED BY:
Headlines
04/07 08:19 @Home Network and Motorola Unveil
First National Consumer Ad
Campaign <ATHM.O>
@Home Network and Motorola Unveil First National Consumer Ad-Campaign
For Cable Internet Products and Services
Efforts Include Print, Broadcast Outlets, Telemarketing, Direct Mailers,
And Retail Initiatives
REDWOOD CITY, Calif. and ARLINGTON HTS, Ill., April 7 /PRNewswire/ --
Widening mainstream consumer awareness and adoption of cable Internet
products and services, @Home Network (Nasdaq: ATHM) and Motorola Inc.
today announced the cable Internet industry's first national advertising
campaign. Running through May 31, 1999 in @Home markets throughout
the United States, the campaign will demonstrate the innovative and
practical ways the cable industry is making the Internet readily available
and more applicable to everyday life. Promotion activities include
television commercials that will air during popular shows such as ER,
X-Files, and NYPD Blue as well as radio spots on more than 50 top radio
stations throughout the country. In addition, full page color ads will appear
in Time magazine, Newsweek, People, and Sports Illustrated.
The campaign combines the power of Motorola's CyberSURFR(R) cable
modems with @Home's high performance, ease of use, and top interactive
content to create a revolutionary online experience. @Home and Motorola
will provide consumers with the opportunity to learn about the benefit of
cable modems and the advantages of the @Home service. Demonstrating
the uniqueness of high- speed data services in the home, the campaign will
show how all members of the family can enjoy the rich experiences that
cable Internet services deliver including getting help with homework,
keeping up with the latest news, weather and sports, finding recipes or
purchasing gifts online.
"We've found that once consumers see the @Home service, they buy it --
and when they buy it, they keep it," said Dean A. Gilbert, senior vice
president & general manager of @Home Network. "By integrating a national
campaign into our marketing strategy, we can communicate the
advantages of cable to the masses. Through consistent messaging and
promotions in all of our markets, we hope to increase consumer awareness
and adoption of high-speed Internet products and services."
In conjunction with the advertising campaign, @Home Network is providing
consumers with the opportunity to enter the "Sign Up & Surf Sweepstakes."
Sweepstakes participants become eligible to win an 8 day, 7 night trip for
two to Hawaii. In addition, Motorola is providing 30 sweepstakes winners a
pair of their TalkAbout(R) Radios -- portable two-way radios for
communication with nearby friends and family members. To enter the "Sign
Up & Surf Sweepstakes" or more information about, and Official Rules for
the sweepstakes, consumers can visit www.home.com/win. They also can
enter by sending a 3"x5" card with their name, address, phone number, and
email address to Sign Up and Surf Sweepstakes, P.O. Box 8517, Prospect
Heights, IL, 60070. In addition to the sweepstakes offer, the campaign
integrates a media initiative, special consumer offers, and retail
promotions.
"Consumers are now in a position to begin experiencing the paradigm shift
in the Internet category," said Dick Day, corporate vice president Motorola,
Inc. "Our research shows that consumers are eager to get faster access to
the Internet via cable modems, and together with @Home, we are able to
spread the message to consumers about the amazing benefits of cable
Internet services."
About Motorola
Motorola is a global leader in advanced electronic systems and services. It
liberates the power of technology by creating software-enhanced products
that provide integrated customer solutions and Internet access via wireless
and satellite communications, as well as computing, networking, and
automotive electronics. Motorola also provides essential digital building
blocks in the form of embedded semiconductors, controls and systems.
Sales in 1998 were $29.4 billion.
About @Home Network
Based in Redwood City, California, @Home Network distributes high-speed,
openly accessible Internet and Web services to residences and businesses
using its own network architecture and a variety of transport options
including the cable industry's hybrid-fiber coaxial infrastructure. The cable
connection provides users significant increases in speed over conventional
Internet services. Leveraging the "always on" attributes of cable, @Home
allows for unique multimedia applications that go beyond current Web
experiences. Individuals seeking additional information about availability
and subscription can refer to the @Home Network Web site
(www.home.net). Since its founding in 1995, @Home Network has reached
affiliate agreements with 21 leading cable companies-worldwide, including
AT&T Broadband and Internet Services, Bresnan Communications Company,
Cablevision Systems Corp., CasTel, Century Communications, Charter
Communications, Cogeco Cable Inc., Comcast Corporation, Cox
Communications, Garden State Cable, Insight Communications, InterMedia
Partners, Jones Intercable, Lenfest Communications, Jupiter
Telecommunications, Midcontinent Cable Co., Palet Kabelcom, Prime
Cable, Rogers Cablesystems Limited, Shaw Communications, and Videon
CableSystems, Inc.
NOTE: MOTOROLA , CyberSURFR, and TALKABOUT are registered
trademarks of Motorola, Inc. @Home Network, @Home and the @ logo are
trademarks of At Home Corporation and may be registered in certain
jurisdictions. All other brands and product names are trademarks of their
respective companies.
This press release contains forward-looking information within the meaning
of Section 27A of the Securities Exchange Act of 1933 and Section 21E of
the Securities Exchange Act of 1934, and is subject to the safe harbors
created by those sections. These forward-looking statements concern the
anticipated results of the advertising campaign and sweepstakes. Those
results are subject to a number of risks and uncertainties, including the
uncertainty of whether subscribers will find the campaign attractive or
useful; and whether the campaign and/or sweepstakes will increase
mainstream consumer awareness and adoption of cable Internet products
and services. Actual results may differ materially due to a number of
factors, including the operational and financial challenges of developing an
advertising campaign and sweepstakes offering that consumers find useful
and compelling. The matters discussed in this press release also involve
risks and uncertainties described from time to time in @Home's filings with
the Securities and Exchange Commission. In particular, see the risk factors
described in @Home's Form S-3 Registration Statement filed on August 12,
1998 and in its Form 10-K for the year ended December 31, 1998. @Home
assumes no obligation to update the forward-looking information contained
in this press release. SOURCE @Home Network
-0- 04/07/99
/NOTE TO EDITORS: Artwork for the campaign is available upon request./
/CONTACT: Lauren Meller of @Home Network, 650-569-5181, or
lmeller@corp.home.net; or Suzanne Boggs of Motorola, Inc., 847-632-5964,
or f11175@email.mot.com/
/Web site: home.net -- SFW027 -- 5437 04/07/99 08:03 EDT
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