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Technology Stocks : Sony Corp - Sony -- Ignore unavailable to you. Want to Upgrade?

To: Don Dorsey who wrote (64)	4/7/1999 11:38:00 AM
From: Don Dorsey	Read Replies (1) \| Respond to of 497

(BSNS WIRE) Fast Multimedia to Adopt Sony's MPEG-2 Encoding Technology f Fast Multimedia to Adopt Sony's MPEG-2 Encoding Technology for Blue. System Business Editors/High-Tech Writers NAB99 NEW YORK--(BUSINESS WIRE)--April 7, 1999--Sony Electronics announced today that the company will provide MPEG-2 4:2:2P@ML encoder modules for "blue.", a professional non-linear editing system developed by FAST Multimedia. The compressed MPEG-ES data will interface directly with Sony's MPEG-based range of products through the new Serial Digital Transfer Interface -- Content Package (SDTI-CP) data transport. SDTI-CP is in its final stages of standardization at SMPTE and enables a native MPEG stream to be transferred to other MPEG-based products. This unifying interconnection enables total system flexibility while maintaining high quality throughout the entire production chain. The MPEG-2 compression system continues its rapid expansion in broadcast and professional applications and remains the de facto compression solution for contribution and transmission systems. With flexibility of bit rates and GOP structures, MPEG-2 4:2:2 offers the best compression solution where digital video is used in the professional broadcast environment. Moreover, many manufacturers are increasing availability of interoperable MPEG-based products. "As more and more broadcasters begin the transition to digital television, they quickly discover the need for a common interface between competing manufacturers' digital video equipment," said Michael Vitelli, executive vice president of Sony Electronics' Broadcast and Professional Company. "MPEG has emerged as the broadcasters' interface of choice for compressed video streams and we are very pleased to see FAST Multimedia adopt our MPEG-2 technology." Interoperability Demonstration at NAB '99 Sony and FAST will jointly demonstrate MPEG-2 bit stream interoperability at NAB '99 between Betacam SX(R) and the "blue." non-linear editing system. The newly introduced SDTI-CP interface card for DNW-A75/A65 Betacam SX editing recorders will transcode Betacam SX recorders's MPEG data to 50Mbps, I-frame data stream ensuring that Betacam SX acquisition products are integrated into the total production system. "We are extremely pleased to be amongst the first companies to integrate genuine Sony MPEG technology into our flagship editor, 'blue.'," said Matthias Zahn, chief executive officer and founder of FAST Multimedia. FAST will integrate the Sony MPEG module into its Native Digital(TM) editor to ensure maximum interoperability with Sony's Betacam SX devices. Bitstream transfers of video, audio and metadata information will be performed through the SDTI-CP interface. "True interoperability is what users expect from MPEG-2," Zahn added. "With 'blue.' and Betacam SX format, this dream becomes reality. For 'blue.'s' 'every in, any out' philosophy, the integration of MPEG-2 is mandatory, and our award-winning Native Digital technology eliminates quality loss through unnecessary AD/DA and recompression processes needed with all other editing systems." Note to Editors: More information about Sony products can be found on the World Wide Web at sony.com, or readers may call 800/686-SONY. Additional press information is available at sony.com. The Broadcast and Professional Company of Sony Electronics is a leading U.S. provider of video and audio equipment for the broadcast, production, business, industrial, government, medical, and education markets. Sony offers a wide array of products and systems for image capture, production, and display. Sony also provides specialized equipment and systems for data recording, duplication, electronic photography/publishing, video conferencing, high-definition video, interactive and security applications. In the fiscal year that ended on March 31, 1998, Sony Electronics had record sales of $10.5 billion.