JERSEY CITY, N.J. (April 7) BUSINESS WIRE -April 7, 1999--CyberShop(R) International, Inc. (Nasdaq: CYSP), a
leading online retailer, today announced that it has entered into a strategic marketing agreement with Go2Net Inc.
(Nasdaq: GNET), a network of branded, technology- and community-driven Web sites.
Under the terms of the agreement, the Company will become the exclusive front page sponsor of the Apparel
Category on Go2Net's (www.go2net.com) WebMarket property and will be prominently positioned on the Shopping
Channel home page. CyberShop (www.cybershop.com) will also be featured in highly targeted areas of the
MetaCrawler search property through hyperlinks and banner advertising. In addition, Go2Net users will have easy
access to CyberShop's designer and brand name product, in a variety of categories, at deep discounts of 20-80%
off original prices every day, auctions, daily and weekly features, and promotional offerings.
"The Go2Net Network has rapidly become one of the Internet's most popular destinations by offering a strong mix
of technology and community-driven content," said Jeff Tauber, CyberShop Chairman and CEO. "We believe that
our positioning on Go2Net will create awareness about our product assortment and enable us to quickly
differentiate ourselves from the competition."
This agreement follows the Company's recent announcements of a refocused merchandising strategy targeting the
flourishing outlet store and off-price categories and of the Company's entry into the online auction arena both on its
own site (auctions.cybershop.com) and in partnership with Amazon (Nasdaq: AMZN) Auctions.com. CyberShop
now offers designer and brand name product, in a variety of categories, including the addition of men's, women's,
and children's apparel, at deep discounts of 20-80% off original prices every day. The Company continues to offer
a range of other merchandise including housewares, electronics, toys, luggage, home office, jewelry and watches.
The Company sells brand name, first-quality, end-of-season and excess merchandise from brands such as:
August Silk, BCBG, Bisou Bisou, Braun, Calvin Klein, Carole Little, Cartier, Cusinart, Dansk, DeLonghi, DKNY,
Dolce and Gabbana, Elizabeth, Fendi, Fila, Fubu, Jones NY, Krups, Laundry, Liz Claiborne, Movado, Polo Ralph
Lauren, Pooh, Sharp, Tag Heuer, Versace, and XOXO.
"CyberShop's strong assortment of products, features, and promotional opportunities should be of interest to the
Go2Net Network's growing base of users," said Russell C. Horowitz, Go2Net CEO. "We're pleased to be working
with them."
This agreement with Go2Net marks the seventh significant strategic relationship CyberShop has established in the
last year. In addition to its relationship with Go2Net, CyberShop also has existing marketing agreements with
Yahoo! (Nasdaq: YHOO) Shopping, America Online (NYSE: AOL), Excite (Nasdaq: XCIT), Microsoft's (Nasdaq:
MSFT) MSN Shopping, Amazon's Auctions.com and "Shop The Web" properties and E*Trade's (Nasdaq: EGRP)
Shopping Center. About CyberShop
CyberShop, a leading online retailer, operates three online stores. CyberShop can be found on the World Wide
Web at www.cybershop.com, on America Online in their Shopping channel or by using keyword 'cybershop', and
in Yahoo! Shopping. electronics.net, CyberShop's joint venture with Tops Appliance City (Nasdaq: TOPS), can be
found on the World Wide Web at www.electronics.net. The Company has existing strategic marketing agreements
with key portals such as America Online (NYSE: AOL), Excite (Nasdaq: XCIT), Microsoft's (Nasdaq: MSFT) MSN
Shopping, Yahoo!(R) Shopping (Nasdaq: YHOO), Amazon's Auctions.com and "Shop The Web" properties and
E*Trade's (Nasdaq: EGRP) Shopping Center.
Certain statements contained in this press release are, or may be considered to be, forward-looking statements
that involve risks and uncertainties. Investors are cautioned that forward-looking statements are inherently
uncertain. Actual performance and results of operations may differ materially from those projected or suggested in
the forward-looking statements. The forward-looking statements contained herein represent the Company's
judgment as of the date hereof. The Company expressly disclaims any intent or obligation to update these
forward-looking statements.
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