HRAKA, here ya go...
infoUSA.com To Sell Advertising On Its Web Site
OMAHA, NEB. (April 7) BUSINESS WIRE -April 7, 1999--
High Traffic Site Will Attract Sponsors
infoUSA Inc. (Nasdaq: IUSAA) (Nasdaq: IUSAB) announced today that it
will begin to sell advertising on its web site, www.infousa.com, which
is one of the most visited business-to-business web sites, receiving in
excess of one million hits per day. This high traffic is due to its
proprietary content, as well as to the yellow and white page
directories that are powered by the company's leading database.
Visitors "stick" to the site to purchase online a wide range of the
company's products, including sales leads, business credit reports,
prospect profiles, mailing lists, business directories and CD-ROMs. For
these reasons, infoUSA offers the perfect vertical market site for
advertisers to conduct e-commerce.
Vinod Gupta, infoUSA chairman and chief executive officer, commented,
"The business-to-business market represents the highest growth category
for purchasing products and services on the Internet. infoUSA has a
large and growing base of two million customers that regularly visit
the company's web site, as well as over 300,000 registered users. The
targeted advertising we will offer will enable these customers to
purchase needed products and services without wasting time leaving our
site or navigating a confusing maze of hyperlinks."
Along with receiving advertising revenue, infoUSA will be able to
participate in the e-commerce revenue that is generated by these
advertisers. This will be in addition to the company's two existing
sources of Internet revenue; content sales and licensing fees. The
company will also track online purchasing decisions by these customers,
which will be extremely valuable in developing new products and
attracting future advertisers. infoUSA is currently in the process of
selecting an ad server partner that has been successful in delivering
online advertising revenue to comparable high traffic sites.
infoUSA, www.infoUSA.com, is the leading provider of business and
consumer information products and data processing services. The infoUSA
databases power the directory services of the top traffic-generating
Internet sites including InfoSpace (Nasdaq: INSP), GTE (NYSE: GTE),
Yahoo! (Nasdaq: YHOO), Microsoft (Nasdaq: MSFT), Netscape (Nasdaq:
NSCP), and AOL (Nasdaq: AOL). Nearly two million of the company's
customers use the products and services for direct marketing,
telemarketing, marketing planning, lead generation, sales planning,
customer analysis and credit reference. Founded in 1972, the company's
headquarters are 5711 South 86th Circle, PO Box 27347 Omaha, Neb.,
68127-0347. infoUSA Inc. can be contacted at (402) 593-4500.
infoUSA is a registered trademark of infoUSA Inc. All other trademarks
are the property of their respective owners.
The information in this press release contains forward-looking
statements within the meaning of Section 21E of the Securities and
Exchange Act of 1934 and Section 27A of the Securities Act of 1933,
which are subject to the "safe harbor" created by those sections.
Investors are cautioned that such statements are only predictions and
speak only as of the date of this release. Actual results may differ
materially due to risks and uncertainties including, but not limited
to, the successful integration of recent and future acquisitions,
fluctuation of operating results, failure to achieve anticipated growth
in the Internet and other businesses of the company, ability to finance
the growth of the Internet division, risk of product returns, changes
in technology, continued acceptance of the company's products and
services in the marketplace, acceptance of products and successful
launch of this new business, and competitive factors.
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CONTACT: Laurel Gottesman, Investor Relations,
Cameron Associates
Phone: (212) 554-5466
Fax: (212) 245-4165
E-mail: laurel@cameronassoc.com
KEYWORD: NEBRASKA
INDUSTRY KEYWORD: COMPUTERS/ELECTRONICS COMED PUBLISHING
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