To: gridiron 99 who wrote (308 ) 4/8/1999 12:57:00 PM From: RickM Read Replies (3) | Respond to of 696
"including such big-name merchants as ... Autoweb.com (Nasdaq:AWEB)" (COMTEX) B: Intermallamerica.com Posts Major Gains in Web Visitors, NB: Intermallamerica.com Posts Major Gains in Web Visitors, Number of Mall Merchants HOUSTON (April 8) BUSINESS WIRE -April 8, 1999--Houston-based Intermallamerica.com, a leading Internet shopping mall, reports that the number of visitors to its Web site nearly tripled in March, compared to the previous month. A total of 266,338 visitors clicked on the unique "brick-and-mortar" online shopping mall last month, compared to 92,000 in February. According to Cheryl D. Austin, CEO of Intermallamerica.com, the increase in traffic results from national attention the mall has been receiving. The Great Intermall of the Americas, as the site is known, is a 12-level online shopping mall that approximates on the World Wide Web the look and feel of a traditional retailing experience -- except that it features state-of-the-art e-commerce shopping opportunities. The mall includes escalators linking its dozen levels, restrooms with flushing toilets and realistic-looking storefronts for the more-than 125 merchants who display and sell their wares. Besides its appealing look and feel, along with a cost-effective means for small businesses to conduct e-commerce, it has been able to attract a rapidly growing assortment of merchants, including such big-name merchants as Barnes & Noble (NYSE:BKS) and Autoweb.com (Nasdaq:AWEB). Even before the March increase in traffic at The Great Intermall of the Americas, Intermallamerica.com ranked in the top 2 percent of the World Wide Web's most frequently visited sites, according to data compiled by Alexas Internet and reported by Netscape Communications Corp. With the huge gains in March traffic at the site, Intermallamerica.com executives anticipated being ranked in the top 1 percent of the Web's most heavily trafficked sites shortly. In related developments, Intermallamerica.com announced that 27 new merchants were added to the mall in March, an increase of 26 percent over February's total of 102. "With the addition of this large group of quality merchants," Austin said, "we're seeing Intermallamerica.com substantially broadening its appeals to a wider array of shoppers everywhere, not only in the United States, but worldwide." Among the new vendors at the mall are Avon, the world's leading direct retailer of beauty and related products; ESPN-The Store, offering ESPN-branded merchandise, as well as league and team logo merchandise and signed sports memorabilia; American Spice, representing the Great American Spice Company's offering of a complete line of spices and blends; PetQuarters.com, offering thousands of pet products; and Toys-Gifts.com, the Internet's biggest toy store, with more than 6,000 different toys, 550 children's software titles and 300 video games. Also represented in the mall are K-Tel Express (Nasdaq:KTEL), CBS Sports Store (NYSE:CBS) and Beyond.com (Nasdaq:BYND). According to Cheryl D. Austin, "We offer a turnkey e-commerce solution at an affordable price to small- and mid-sized merchants wishing to establish transaction-enabled Web stores. In offering a "brick-and-mortar" shopping experience in cyberspace and providing security for charge-card transactions, we've managed to create an ideal shopping environment for both merchants and visitors to our site." For additional information, or to schedule an interview with Cheryl D. Austin, call Bob Orkand of Merger Communications at 713/267-2328. -0- SCP/ho* CONTACT: Merger Communications, Houston Bob Orkand, 713/267-2328 KEYWORD: TEXAS INDUSTRY KEYWORD: INTERACTIVE/MULTIMEDIA/INTERNET RETAIL Today's News On The Net - Business Wire's full file on the Internet with Hyperlinks to your home page. URL: businesswire.com *** end of story ***