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Biotech / Medical : Paracelsian Inc (PRLN) -- Ignore unavailable to you. Want to Upgrade?

To: Harold Stone who wrote (4227)	4/9/1999 12:29:00 PM
From: Jonathan Schonsheck	Read Replies (1) \| Respond to of 4342

Finally! the promotion of BioFIT Begins! BioFIT(TM) Needed in Natural Foods Industry, Cornell Professor Tells 200,000 Radio Listeners ITHACA, N.Y., April 9 /PRNewswire/ -- Over 200,000 radio listeners in 68 markets will hear Cornell nutrition professor, Dr. T. Colin Campbell discuss the value of Paracelsian's (OTC Bulletin Board: PRLN - news) BioFIT(TM) quality assurance program for herbal supplements during an interview on the radio show ''A Word on Health,'' hosted by Danielle Lin. The interview included a discussion of Dr. Campbell's well known research in China looking at the relationship between diet and disease, and is scheduled to be broadcast Saturday, April 10th. For a listing of the radio stations participating or to hear the program in its entirety visit paracelsian.com. ''BioFIT(TM) is designed to test for the quality, and to assure the quality of some of these herbal products,'' states Dr. Campbell. ''Current procedures can't really ascertain whether or not these products do have consistent quality from batch to batch or whether or not they really do work the way we think they work. There needs to be a better quality assurance program, and that is what the BioFIT(TM) program is all about.'' Dr. T. Colin Campbell is one of the world's most widely known nutritionists, having produced over 300 scientific articles; the research that is most often cited pertains to an ongoing, 16 year research collaboration in China, focusing on the effects of nutrition and other lifestyle factors on the incidence of cancer and other chronic diseases. Dr. Campbell has also co-authored the landmark National Academy of Science Report on Diet, Nutrition, and Cancer. The BioFIT(TM) certification program provides a new higher level of quality control for herbal products, verifying biological activity and answering the most commonly asked question about herbal products ... do they work? Instead of relying on traditional analytical techniques to assure the presence of active or presumed active constituents of herbs, BioFIT(TM) tests finished products, in the form in which they are consumed, to assure a clinically significant level of activity in biological mechanisms associated with the herb's claimed benefits. A complete description of the BioFIT(TM) program can be found at Paracelsian's Internet Web Site (http://www.paracelsian.com). Expect BioFIT(TM) products to begin reaching consumers later this year. These products will carry a distinctive BioFIT(TM) logo on the box that will be easily recognized.