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Technology Stocks : EFAX.com - easy-to-use fax-to-email technology -- Ignore unavailable to you. Want to Upgrade?

To: Jeffrey D who wrote (956)	4/8/1999 11:42:00 AM
From: FreedomForAll	Read Replies (1) \| Respond to of 1197

An interesting post from Yahoo Why I don't like EFAX long. (except for by: Scanner57 7923 of 7952 EFAX: no question this stock is active and a decent daytrade. But, I wouldn't stay long at any costs. Efax, the business has significant downside; towit: 1. The income model will not develop; a. will you (who have signed up) pay per fax to send? b. what advertiser targets the consumer who is in business & is so tight so as to save $25/mo for a fax line? They are few. 2. Businesses w/ traveling employees arn't going to have their clients fax to a different number for each employee, it'll come into the business and be forwarded internally. 3. Businesses w/ even one employee on site have the systems in place to forward any fax to the persons email accnt if they have access to the internet. This will get easier & easier w/ the new fax harware and the (free) comm software. 4. Sooo many others offering this service w/ no intention of income other than the traffic. netscape, yahoo, commsoft, not to mention Jfax's business as a competitor. 5. The home office entreprenuer usually has a local client base. Will they have success in convincing local clients that "it's normal business pracice not to worry about your long dist charges" when thier competitor is a local call? 6. The new generation fax hardware (Panasonic already is out w/ it) will send directly to an email account via the net. (for free) and the software can be set that if a fax comes in and you are out, it will email it to you. 7. Any business w/ a network can have a fax server to automatically forward faxes to the recpt's email as directed by the receipient. There is a market for efax, but it is nowhere near the masses people suggest. I doubt it will reach critcal mass for the concept to be viable. Efax's one hope is there propritarty compression software they gloated over. This is a serious doubt to be a boom to the company as they just licensed compression software from a third party. The insiders are selling shrs because they believe them to be overvalued. Convince the officers this stock's going to 100, lets see some chairmen buying a few 100,000 shrs, then I'll dig deeper because there will be more to it than fax conversions. The bottom line (for me). When I leave town, my clients send me a fax, it comes into my pc. When an incoming fax is detected, my pc logs onto the net and attaches the fax file to an email sent to my account. Wherever I am, I can check my mail and faxes as needed. No third party. No long didtance for my local clients and friends. No extra layer of servers & telcos in the mix. Works for me. Works for my clients. And when I send a fax, I know who has a machine and who does not, some I just scan it & email directly. W/ the new fax hardware, I will eliminate the LD charges (no, they are not significant, but my job as a businessman and a consultant is to reduce expenses, period.) Disclosure: I'll daytrade this sucker whenever there is movement, but at the end of the day, I will hold and perhaps add to my short position. When some room calls this thing to 100 & it rides 2 or 3 points, I hope I'm there fast enough to box my short & go long, but eod it the shorts I hold. Good luck to you all. Scanner And a reply to it: Scanner 57 and all - LESSON HERE by: jethro_75035 7927 of 7952 You've missed the whole point. It's the lesson I had to learn over and over again until it finally stuck. Had to learn it w/ AOL, EBAY, heck MSFT for that matter. I used to say the same things you are and always missed the boat. It's not that this is some wonder technology. It's not that there aren't any competitors. It's not that some tech savvy individual can't pull off the same thing. It's that it's spoon fed to the masses like a Big Mac. See I can make a hamburger that's better than a McDonalds hamburger. So why don't I open a hamburger shop? (BTW, in addition, some of the things you said about how companies operate their fax stuff was just simply not my experience and I work inside more than a couple of companies as a consultant) OK, back to the story. I was an internet guy even before the WWW. I also had accounts at Compuserv and AOL. People used to ask me about AOL. I'd say, "As soon as the internet catches on, AOL will be junk - stay away from it, don't buy any, their days are numbered." Ahhhh, most of those people don't ask me for my stock opinion any more. EFAX is the same way, to a techie - what's the big deal? The big deal is it's easy. It's packaged nicely. The managers have a plan. Systems are in place. People are signing up in droves. It's got special sauce in the form of software. CAN ANYBODY SAY HOTMAIL??? HOTTER THAN HOTMAIL?????