To: Brad Rogers who wrote (39712 ) 4/8/1999 10:48:00 AM From: J Fieb Read Replies (1) | Respond to of 50808
Brad R., Thanks for the report on the call, nice to see CUBE/DIVI gaining some very important ground. Hopefully it will force a shift for ALL cable systems. Perhaps cable MSOs believe reports like this one.........and hence need CUBE/DIVI approach?biz.yahoo.com ompany Press Release SOURCE: Strategy Analytics Strategy Analytics Study: Interactive TV Has Edge On Broadband PC Interactive Video is Next Internet Battleground BOSTON, April 7 /PRNewswire/ -- Internet operators are shaping up to deliver video-based content via broadband networks, but broadcasters are ready to respond by adding interactive services in the battle for consumer dollars. According to a new report, broadcasters have the edge: 14% of households will have interactive TV by 2002, compared to only 7% with broadband PC. These conclusions are described in a new Strategy Analytics report, ''Interactive Video Emerges - Broadband PC and Interactive TV prepare to do battle'' -- available to subscribers to their ''Interactive Home'' strategic advisory service. A number of new and traditional players have staked their positions in this new market within the past few months, including service providers (AOL, @Home and Road Runner), network operators (Bell Atlantic, SBC, Deutsche Telekom, US West, BT and NTL), broadcasters (DirecTV, Echostar, BSkyB and BIB), and technology providers (GI, Scientific Atlanta, Philips, TiVo and NCI). Video and interactivity are the catalysts bringing these players into the same new marketplace: Internet providers offer enhanced content while broadcasters add interactivity. The emerging broadband PC market is a result of increasing ownership of cable and DSL modems. The analysts believe many consumers will not pay the current high costs of broadband Internet, and that DSL and cable modems are still unproven as far as full interactive video services are concerned. Nevertheless, they forecast that, by 2002, broadband modems will be in 7% of US households and 2% of European households. By this time, however, interactive TV services will be available in 14% of US and 23% of European homes. Many of these services will arrive ''by the back door'' as part of enhanced digital television services, allowing consumers to access home shopping, video-on-demand and interactive information services through their TV sets. ''Interactive video will offer the Internet four great challenges,'' says David Mercer, Strategy Analytics Interactive Home Service Director. ''There is the cost challenge, the usability challenge, the technology challenge and the TV challenge. Internet operators may ultimately find that the challenge from broadcasters is the greatest obstacle to success.'' Detailed market forecasts regarding European and US ownership are available on request. Strategy Analytics provides strategic insights to IT technology firms around the globe. SOURCE: Strategy Analytics