To: Scumbria who wrote (78053 ) 4/8/1999 11:49:00 AM From: Duker Respond to of 186894
Duker, I don't see how the consumer gets hurt by price cuts. Scumbria, It is simple economics (i.e., the allocation of scarce resources). Lower prices clearly impact the consumers disposable income. All other things being equal (ceterus paribus, for our Latin friends), lower prices for PCs will increase the consumers discretionary income. This increase will surely be followed by one of two things: 1) increased savings and/or investment, or 2) increased consumption of alternative goods. The former is highly unlikely given the US consumer's unwillingness to meaningfully increase his savings rate. This leaves us to ponder the latter. Clearly, increased consumption of an alternate good, is by definition, damaging to the consumer. For example, if homoeconomicus were endowed with incrementally more purchasing power, he would be forced to make the difficult decision as to which good he should consume. In our case, homoeconomicus is deciding whether or not to extend his Nantucket vacation by one more day. This will, of course, be based on his marginal propensity to consume an incremental unit of leisure -- since, in ecomomics, every decision is made at the margin. In our example, homoeconomicus may very well have to consume that incremental day of rest and relaxation, which is clearly damaging to his long-term utility. The alternative approach to this (espoused by a few leading-edge researchers at MIT -- see Working Papers, Prof. Forbes at the Sloan School) is the Price-Utility Inversion Theory of Consumption (fondly known J.B. Martin Theory of Consumption -- for the Baker Scholar in Economics at Williams College ... a small school, nestled in the heart of the Berkshires ... who is credited with the pioneering work in this area ). This theory would hold that one's utility for both consumable and durable goods increases in direct relation to the price of the good --irrespective of the tangible gains in quality. The implications of this theory are far-reaching if it proves to be true. However, at this point, the data are inconclusive. --Duker Scumbria, I was just kidding with my original post. Did not think I needed to <g> it.