To: Jenne who wrote (6816 ) 4/8/1999 2:49:00 PM From: mike machi Read Replies (2) | Respond to of 19700
You ask, You shall recieve... CMG Executive Ed Mullen to be Appointed President of MSGI CMG Executive Ed Mullen to be Appointed President of MSGI NEW YORK (April 8) BUSINESS WIRE -April 8, 1999--Marketing Services Group, Inc. (Nasdaq: MSGI), an integrated marketing and Internet services industry leader, today announced the upcoming appointment of Ed Mullen to the office of President, effective May 15, 1999. Mr. Mullen currently serves as President and CEO of CMG Direct Corporation, the original CMGI company. In his new position, Mr. Mullen's responsibilities will include mergers and acquisitions, Investor Relations, the consolidated MSGI Internet Group, as well as participation in overall corporate strategy and development. The recently announced acquisition of CMG Direct, expected to close by May 15, 1999, will give CMGI a 15 percent ownership stake in MSGI. "Ed's vision, leadership and wealth of experience will enable him to take MSGI to the next level in the Internet industry," said Jeremy Barbera, Chairman and CEO of MSGI. "We look forward to Ed's strong leadership and his active participation in the future success of MSGI." Under Mullen's leadership at CMG Direct, several Internet technologies were created including PermissionPlus(TM), a breakthrough automated Internet marketing tool. This Web application enables companies to automate Web site customer acquisition and increase customer lifetime value. It combines the power of a market research company, database management service, e-mail service bureau, campaign management tools, Web site navigation system and a real-time response tracking and analysis system in one integrated solution. Mr. Mullen stated, "I am pleased to be joining such an exceptional management team. MSGI has become a leader in the marketing services field and is well positioned to experience significant growth in the Internet space. The acquisition of CMG Direct, PermissionPlus and its development and marketing team, combined with the strategic value of CMGI being a significant shareholder, helps solidify MSGI's position as a premier player in the Internet space." Prior to CMG Direct, Mr. Mullen was the founding President of the Massachusetts Interactive Media Council, MIMC, and is credited for accelerating the growth of the Internet industry in Massachusetts. He has held several board of directors positions and has worked with non-profit organizations, including WGBH-TV's Business Executive Council and Business & Education for Schools & Technology (BEST). About MSGI Marketing Services Group, Inc. is a leader in the marketing services and Internet marketing industries. MSGI's revenues have grown from $16 million in fiscal 1996 to in excess of $100 million on an annualized basis. MSGI organizes its business into two divisions: Marketing Services and its Internet Group. GE Capital Services is the beneficial owner of a 24 percent minority stockholder position in MSGI. The MSGI Internet Group provides Internet marketing, e-commerce applications, Web development and hosting, online ad sales and consulting. Its Marketing Services Group provides strategic planning, direct marketing and database marketing, telemarketing and telefundraising, media planning and buying and fulfillment. MSGI plans to continue making acquisitions and investments in both Internet and marketing services companies. Thousands of clients worldwide are provided services by MSGI with offices throughout the United States and in London. Corporate headquarters are located at 333 Seventh Ave., New York, NY 10001. Telephone: 212/594-7688. Additional information is available on the Company's Website: msginet.com . Matters discussed in this release include forward-looking statements that involve risks and uncertainties, and actual results may be materially different. Factors that could cause actual results to differ are stated in the company's reports to the Securities and Exchange Commission including it 's 10-Q for the period ended December 31, 1998 and the annual report on Form 10-KSB for the year ended June 30, 1998.