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Technology Stocks : Broadcast.com (Acquired by Yahoo) -- Ignore unavailable to you. Want to Upgrade?

To: E.>R. Bell who wrote (1179)	4/8/1999 5:23:00 PM
From: Sgt. Stockpile	Respond to of 1260

Microsoft MSN Internet Access to Be Promoted on Broadcast.com Bloomberg News April 8, 1999, 11:53 a.m. PT Microsoft MSN Internet Access to Be Promoted on Broadcast.com Redmond, Washington, April 8 (Bloomberg) -- Microsoft Corp. said MSN Internet Access will become a preferred Internet service provider on Broadcast.com under a joint marketing agreement between the No. 1 software maker and the Web broadcaster. Broadcast.com, the top distributor of audio and video programs over the Web, is being acquired by Yahoo! Inc., the No. 1 Internet directory, for $5.92 billion in stock. Under the agreement, MSN Internet Access will promote its ability to handle Broadcast.com programming using so-called multicast technology, which provides more reliable and efficient transmission of audio and video over the Internet than conventional technology. The marketing agreement follows Microsoft statements that it would increase promotional spending on MSN Internet Access, the access side of the MSN network of Web sites. Analysts have speculated that Redmond, Washington-based Microsoft might sell MSN Internet Access if the company decided it no longer wants to be in the relatively low-margin business of providing Internet access. An MSN Internet Access button will appear throughout the broadcast.com Web site to promote the service, and custom promotions will appear in advertisements and program channels. Broadcast.com, which is based in Dallas, broadcasts entertainment and corporate events over the Internet. Its shares rose 2 to 151 1/4 in midafternoon trading. Microsoft rose 3/4 to 94 1/16.