To: Lizzie Tudor who wrote (49600 ) 4/8/1999 6:38:00 PM From: Glenn D. Rudolph Respond to of 164687
Michelle, This is a must for you. You were the first person that came to mind when I received this story. Check the site out. Very "neat." "Tribune Co. <TRB.N> invests in SuperMarkets Online ST. PETERSBURG, Fla., April 8 (Reuters) - Catalina Marketing Corp. <POS.N> said Thursday that media firm Tribune Co. <TRB.N> has invested and formed an alliance with Catalina's Internet coupon site, SuperMarkets Online. The Tribune owns the Chicago Tribune, other newspapers, TV and radio stations. Tribune was also an early investor in America Online Inc. <AOL.N>, Excite Inc. <XCIT.O> and Digital City. Tribune used its mass media reach to similarly promote SuperMarkets Online, Catalina said. Shares in Catalina rose 1-5/8 on the New York Stock Exchange in morning trading, up to 92-3/8. Shares in Tribune Co. were up 3/4, to 73-7/16. The SuperMarkets Online site allows Internet users to type in their Zip code, pick a supermarket and print out bar-code coupons. The coupons can be used for name-brand items at more than 9,000 markets. "We look for Internet companies that push the traditional media envelope," Andy Oleszczuk, the president of Tribune Ventures for Tribune Company, said in a prepared statement. "With SuperMarkets Online, we see a company that represents the future of consumer packaged goods promotion and that will help our traditional media properties better serve the needs of some of our most important advertisers." Tribune Co. will use SuperMarkets Online coupons to help build traffic to -- and advertiser interest in -- Tribune Web sites affiliated with its media properties. "This alliance is an affirmation of our strong position in Catalina Marketing provides a network of marketing programs to more than 150 consumer goods companies. The Catalina Marketing Network provides purchase-based, individually customized communications and promotions that reaches more than 156 million U.S. shoppers every week in more than 11,800 installed supermarkets. SuperMarkets Online can be found at www.valupage.com ."