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Technology Stocks : America On-Line (AOL) -- Ignore unavailable to you. Want to Upgrade?


To: Dom B. who wrote (10042)4/8/1999 11:30:00 PM
From: CGarcia  Read Replies (4) | Respond to of 41369
 
AOL taking out Disney?

I N T E R N E T S T O C K R E P O R T
by Steve Harmon

Yahoo (NASDAQ:YHOO) jumps back into the #2 slot after a brief fling with
third place. We're not counting GeoCities nor Broadcast.com in its
tally. At $1,345 per unique user (see Mediametrix.com for what that
means) Yahoo leads the list by far. How can a gap exist that big?

Expectation. Like opening a low bottle of ketchup the world watches
Yahoo like no other Internet company. Along with AOL (NYSE:AOL), Yahoo
is the bellwether for pure play Internet stocks. YHOO posting $16
million net income helped a lot of value expectation feel justified.

At this juncture if you don't own AOL or Yahoo shares you're not
participating in the Internet leadership position. Expensive yes, but
how many times have bubble makers said these two would burst and they
haven't?

AOL.com value per user is for its Web assets only and not AOL online.
AOL.com could fetch a much higher valuation if it was a separate stock
but I feel comfortable with it at 25% of Yahoo without a deal to draw it
out. Doubtful a bidder would acquire just AOL.com anyway. And given its
market cap AOL itself looks more like a buyer than target.

Amazing how that happened but it fulfilled my January promise that Web
firms may be buying old media firms and not vice versa. Rumor has AOL
eyeing CBS. I think the deal makes sense.

What price CBS? Having analyzed media deals for years now I can say that
usually "old" or non-Internet media properties get sold on EBITDA cash
flow basis. Used to anyway. Since CBS is posting losses let's give it
the benefit of a restructuring and 20% cash flow margins. At its current
market cap CBS looks rich at 23x implied recovery cash flow.

But the old rules don't apply in my opinion. The new rule is go for
audience across ALL media. In that scenario I would place a CBS value at
$45 billion, as long as it's a stock deal paid for by highly-treasured
Internet currency.

CBS posted $6.8 billion revenue last year, the kind of cash and eyeball
reach that the bulging Internet firms would benefit from right away.

Another deal I thought made sense was CBS-Lycos, coming the other way.
USA Networks is no CBS. I think sooner rather than later the smarter TV
broadcasters may combine with the top Internet audiences for a continuum
of content and commerce.

A better deal for AOL: take out Disney (NYSE:DIS) and what a franchise
you have there end to end in every entertainment platform and in AOL
dollars it looks cheap to me at $67 billion market cap. AOL's is more
than twice that. Case would look good in mouse ears and Eisner could use
a new media leader anyway.