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To: Kevin McKenzie who wrote (67191)4/9/1999 9:20:00 AM
From: Gator  Read Replies (4) | Respond to of 119973
 
According to ONTV's (Ronco's) version of the press release, they will be developing additional sites to show the infomercials:
In addition, Entertainment Boulevard will develop and host a
pop-up player to be used on any additional sites that the LA Group designates to broadcast the Ronco infomercials, and Entertainment Boulevard will also share in revenues from sales generated by these sites.


I agree that it's not for everyone, but if there are people willing to watch a half-hour infomercial on TV, they ought to be able to sit thru a 2 to 4 minute commercial on the net. Eventually, they'll have all sorts of stuff on there (golf clubs, more Ronco stuff, etc.), and possibly some exclusive items available only thru the netfomercial site. Can't really say how it will do, but it is innovative and they are the first to the market on this one, which is big. It's a lot cheaper for a new inventor or manufacturer to show it's wares on the Netfomercial site than it is buying TV time.

Not entirely sure about their marketing plan, but they have some strong marketing talent with the company and a lot of Hollywood and music industry ties, so I'm sure they have something in mind.

Gator



To: Kevin McKenzie who wrote (67191)4/9/1999 9:33:00 AM
From: Zeb Man  Read Replies (1) | Respond to of 119973
 
Also note: If you have already gone to the site and checked it out.....as I have...as many others have...I guess you have part of your answer!

Check it out! netfomercial.com

Check out the rest of the EBLD site.........then check out the TUNE site.......that's also an interesting comparison!

Take Care,

Zeb Man