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Friday April 9, 8:30 am Eastern Time
Company Press Release
SOURCE: Phase2Media Inc.
Phase2Media and NetGravity Partner to Create The Most
Targeted Internet Advertising Network
New Interactive Sales and Strategy Firm Founded by Richy Glassberg
Also Includes Assets of Omni-Net
NEW YORK, April 9 /PRNewswire/ -- Richy Glassberg, the former president & CEO of interactive ad-rep firm Omni-Net.com, has purchased
substantially all of the assets of Omni-Net.com from its former owners and has formed Phase2Media, an interactive sales and strategy firm.
Phase2Media will initially be owned by Mr. Glassberg and other senior executives with the former owners retaining a passive interest.
Additionally, Phase2Media announced today that it has entered into a significant worldwide marketing partnership with NetGravity (Nasdaq:
NETG - news), a market leader in interactive marketing solutions, in which NetGravity will offer the Phase2Media suite of ad sales services on a
worldwide basis for advertising sales representation, while Phase2Media will exclusively use NetGravity's AdCenter service and Global Profile
Service for comprehensive ad management and precision targeting. The two companies will consult with client companies, offering Web sites a
total package for comprehensive, reliable ad management and precision ad targeting as well as ad sales.
''Phase 1 is just the beginning for any new Web site, when it gets launched; Phase 2 however, is the important step, it's where we help sites make
money,'' explained Mr. Glassberg, who will hold the titles of chairman & CEO of his newly formed company. ''Our name signifies the important
component of doing business online and the agreement with NetGravity sets the tone for our company -- seeking out industry leaders to partner
with -- expediting Phase2Media's ability to make a major impact on the growth of online media in a professional and thoughtful manner.''
Commenting on the agreement, John Danner, chairman and CEO for NetGravity said, ''Precision targeting coupled with a quality sales
organization are key to maximizing Internet ad revenues. The breadth of knowledge and deep industry background of the Phase2Media executive
team will be an important component of our successful partnership.''
NetGravity developed AdCenter, a comprehensive, outsourced online ad management service, to support publishers, e-commerce merchants and
advertising agencies in their efforts to maximize online advertising revenues and optimize marketing campaigns. The service, used by over 50
businesses today, provides a scalable solution that enables customers to dynamically respond to the advertising needs of their business without a
major investment in technology.
''NetGravity's industry-leading technology and services will have an immediate impact on our business. By using the AdCenter service solution
we will be able to deliver state-of-the-art advertising management, including sophisticated ad targeting and ad performance reports for our clients
from day one,'' Mr. Glassberg concluded.
By utilizing NetGravity's Global Profile Service (GPS), Phase2Media will be able to target advertisements based on a variety of geographic,
demographic and psychographic attributes. GPS, a comprehensive data source representing over 45 million anonymous profiles, enables clients to
better understand their audience, and target advertisements and direct marketing offers with greater precision and insight. ''This unprecedented
level of targeting will enable Phase2Media to provide clients with the most targeted advertising on the Internet,'' said John Danner, chairman and
CEO for NetGravity.
NetGravity is committed to online privacy and is a licensee of the TRUSTe oversight program. As a licensee, NetGravity has agreed to adhere to
certain data practices, as well as full disclosure of those practices through a mandatory privacy statement.
Mr. Glassberg brings extensive advertising and online media experience to Phase2Media, having been instrumental in the creation of Turner
Interactive Sales, a unit of Time Warner's Turner Broadcasting Sales, for which he served as senior vice President and general manager. A
founding member of the Internet Advertising Bureau, and the organization's vice chairman and treasurer, Mr. Glassberg is also a member of the
FAST Steering Committee, a broad-based Internet industry association dedicated to accelerating the use and effectiveness of digital media.
About NetGravity
NetGravity is a leading provider of mission-critical online advertising and direct marketing solutions. NetGravity delivers a range of comprehensive
software and service solutions to reliably manage, target and analyze online campaigns for advertising agencies, web publishers, merchants and
networks of sites. The company's worldwide customer base numbers more than 325, including many of the leading advertising agencies and most
frequently visited websites. NetGravity was founded in 1995 and has headquarters in San Mateo, Calif. NetGravity's common stock trades on The
Nasdaq Stock Market(SM) under the symbol NETG. For more information, please call 650-425-6000.
About Phase2Media Inc.
Headquartered in New York City, Phase2Media Inc. is an interactive ad rep firm focused specifically on the Internet. Lead by veteran online and
advertising executives and with an experienced ad sales staff, the company will launch its business in the spring of 1999.
Legal Notice Regarding Forward-Looking Statements Except for the historical information contained in this press release, the matters discussed
herein, including, without limitation, NetGravity's offering of the Phase2Media suite of ad sales services on a worldwide basis, NetGravity's
consultation with client companies, and the impact of NetGravity's technology and services on Phase2Media business, are forward-looking
statements that are subject to risks and uncertainties that could cause actual results to differ materially from those contained in or implied by such
statements. Such risks and uncertainties include, without limitation, those relating to: the size and rate of growth of the online advertising market;
market acceptance of currently proposed industry standards; NetGravity's ability to develop, on a timely basis, new releases of its software
products; each company's ability to successfully market and gain customer acceptance of products and services; and each company's ability to
efficiently expand its domestic and international sales and marketing efforts. Readers should also refer to the risk factors discussed in NetGravity's
most recent Registration Statement (No. 333-73203), its Form 10-K (No. 000-24271) and other filings available on the SEC's website at
sec.gov (http://www.sec.gov).
SOURCE: Phase2Media Inc.
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