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To: jacq who wrote (3535)	4/9/1999 4:36:00 PM
From: Don Devlin	Respond to of 8393

In The film business one quickly learns that there is a great difference between what people(Especially Adults) say they want to see and what they line up to PAY to see. All Surveys asking peoples opinions are about worthless as they invariably say what they think they're supposed to say! Don Devlin Today's News Notes CALSTART ---------- 04/09/1999 - Calif. Gasoline Prices Jump to Highest Levels Ever Los Angeles - California motorists are paying 42 percent more for their gasoline than they did just one month ago - and the prices are at their highest levels ever, reports Reuters. Just one month ago, motorists paid an average of $1.10 per gallon; on April 5, the statewide average was $1.58 per gallon. In some areas, some gasoline grades sold for $1.99. Outraged by the price hikes, one group is calling for a statewide 'gas-out' - a boycott of gasoline purchases on April 30 - but others say the gesture is futile, even silly, considering gasoline sells in much of the world for $3 to $5 per gallon. In fact, a number of those working to clean up the air and stem global warming say the best thing that could happen would be for prices to continue rising dramatically. If so, it could encourage the use of more fuel-efficient or alternative-fueled vehicles, reduce the number of vehicle miles traveled and cut emissions of greenhouse gases linked to global climatic changes. 04/08/1999 - 87% in U.S. 'Concerned' About the Environment United States - A new survey found 87 percent of U.S. adults say they are 'concerned' about the environment - and 44 percent are 'very concerned,' reports American Demographic magazine. Topping the list of the most serious of the environmental issues facing the country is air pollution, said 34 percent of the 1,001 respondents to the poll by Environmental Research Associates. Water pollution, in second place, was named by just 12 percent of the respondents. Interestingly, half of the respondents say they switch product brands based on environment-friendliness, not only on automobiles and gasoline, but on products such as household cleansers, food and beverages, health and beauty products, paper goods, batteries, computer products, pesticides and cigarettes. According to Lois Kaufman, president of ERA's parent company, Integrated Marketing Services, 'people are changing their living patterns and brand loyalties based on things like a company's reputation for helping or harming the environment.' 04/08/1999 - Survey - Buyers Want Fuel-Stingy, Low-Smog Cars United States - Asked what environment-related improvements they want to see in automobiles, respondents to a recent survey say they want cars to use less gasoline, have lower harmful tailpipe emissions, be recyclable or made from recycled materials, and run all or partially on alternative fuels, reports American Demographic magazine. The survey by Environmental Research Associates required respondents to rank their automobile-improvement priorities on a scale of 1 to 10, with 10 being the highest. The scores, in descending order of importance: uses less gasoline, 8.23; reduces harmful tailpipe emissions, 8.16; is partially or entirely recyclable, 7.57; is made partially or entirely out of recycled materials, 7.53; uses alternative fuel rather than electricity, 7.23; runs on electricity, 6.89; uses a combination of gasoline and electricity, 6.64. In what could be a gulf between what people say and what they actually do, vehicle buyers today are snapping up light trucks and sport-utility vehicles, which often have worse fuel economy and higher emissions than cars.