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To: Alan Hume who wrote (26604)4/9/1999 3:07:00 PM
From: Robert Sheldon  Read Replies (1) | Respond to of 152472
 
George:

*This ploy is common practice. It serves a) to fill the coffers of the merchant bank responsible for the floating, and b) provides much needed capital to the fledgling company*

Add in :
c) Many syndicate firms purposely price offerings low such that they do not get sued should the offering not be received well.
d) Some syndicate firms have even been known to price offerings with a low range just to get a good ‘pop' so that they will receive more IPO business due to past ‘successes'.