To: Bill Fortune III who wrote (2002 ) 4/9/1999 9:58:00 PM From: kiwi Read Replies (1) | Respond to of 2994
Bill, perhaps this is a good time to revisit the last press release as IMO it could not have been better and shows not only the huge potential of this stock but also just how undervalued this company is. Already they have completed one major acquisition with 350,000 members on board, that will provide significant revenues. Secondly what sort of potential will the major credit card company provide Household Direct and how long before we see it? What sort of hit rate could be expected from a potential 1 million additional consumers and what will this do to the bottom line?? ...... Management has carefully reviewed the results of the first quarter, and is pleased to report that the Company is significantly ahead of its internal performance schedule relating to specific acquisition, revenue and earnings objectives. Subject to final due diligence and audits, and assuming that all current contracts close on agreed terms, the total revenues and gross profits on a proforma basis should approximate $30 million and $4 million respectively. Assets, in the form of accounts receivable approximate $7.5 million. In addition to the nine (9) locations currently under contract, HouseHold Direct has received inquiries from many other buying club operators that have requested to be considered for consolidation. The Company is examining other methods to accommodate the demand more efficiently. HouseHold Direct.com plans to implement a complete transformation of the profitable operations within the buying club industry. HouseHold Direct will initiate the testing of a direct marketing and investor awareness campaign geared to reach nearly 1 million consumers. The Company is in current discussions with one of the nations largest credit card marketing companies to test several solicitation programs. Management has identified two specific areas requiring immediate improvement, which include shareholders/public relations and website development. HouseHold Direct intends to retain a West Coast firm that specializes in the development of Online Investor Relations Programs and managed database systems for publicly traded companies. Due to recent success in the initial acquisition phase, the Company believes that this new relationship will help to leverage its exposure and dramatically improve the Company's online shareholder relations. HouseHold Direct is internally creating a database of investor contacts in order to provide regular notification on Company progress. Management is extremely pleased with the initial comments from shareholders offering advice and support. Mr. John Folger, President and CEO, has personally responded to some of the individual questions, and a special team has been organized to ensure that current investor information is readily available. The Company will continue to accept inquiries to infordim@aol.com until additional phone lines and expanded e-mail services are operational. HouseHold Direct has terminated the previous relationship with Fortune Marketing and Capital Consultants, Inc. The website development project, led by Thunderstick Software, has continued to make great progress in the engineering and backend implementation for this massive data-driven system. Improvements to the front end of the site will be evident shortly. The current site, designed only on an interim basis for a temporary Corporate presence, is being totally revised. More specific information will be provided in subsequent releases. .... There is so much happening here that I can't believe that this stock will be trading at its present levels for much longer. John Folger and his team are producing the goods and keeping us informed along the way. IMO it is only a matter of time before the investment community wakes up to this sleeping giant as they appear to be well on top of their business plan We have a lot to look forward to and my money is definitely on HouseHold Direct Have a great weekend all Kiwi