To: mike.com who wrote (1633 ) 4/10/1999 11:50:00 AM From: Skip Jack Respond to of 13157
I am not sure if we will launch HyperTV with a sports venue or something like Oxygen Media, but it is becoming more evident that we are very close to some type of launch announcement. ********************************************** ACTV's HyperTV can handle the display of Internet content on a TV set too, said Mike Rosen, a spokesman for ACTV, but the main focus of HyperTV today is synchronizing Internet content to what is on the TV screen. ACTV is launching HyperTV, which can stream uniform resource locators (URLs) and other Internet content over a video signal or a separate Internet connection, into the entertainment market. An example might be a baseball game. When you turn on the game, you would also start up your PC and log on to the Web, where you would enter a Web address to contact the HyperTV service. Then, as you watched the game, HyperTV would automatically send related content to your PC. For instance, Rosen said, when one team sent in a new pitcher, while the TV station showed the pitcher warming up you might be able to see his season statistics and a recent newspaper article about him on your computer screen. When the game breaks for commercials, HyperTV would provide Web content about the products and services being advertised. ACTV believes Web-TV convergence is a major market today and will grow further. However, Jupiter Communications, at whose New York conference both new offerings will be touted today, released a study this morning saying few major electronic-commerce players are prepared for the coming growth in television set-top devices. According to Jupiter, such devices will bring a "sit-back" interactive experience for mass-market households, many of which still lack personal computers.