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Non-Tech : E*Trade (NYSE:ET) -- Ignore unavailable to you. Want to Upgrade?

To: A. Cheng who wrote (5858)	4/10/1999
From: Nandu	Respond to of 13953

A. Cheng, EGRP has more than tripled since the last time they announced a stock split.

To: A. Cheng who wrote (5858)	4/10/1999 12:03:00 AM
From: Cosmo Daisey	Respond to of 13953

AC, Many stockholders of ETrade are also customers and ETrade can track customer activity on their system. It seems that the most activity in ETrade stock by ETrade customers is in the $30/$40 range so a way of increasing shareholder value is to split the stock to get the price in the $30/$40 range. A high price decreases activity because most buyers want at least a round lot of 100 shares and smaller portfolios are less likely to buy a $120 stock. Just my thoughts and not the result of any company information. An example is AOL that has split three time in the past 52 weeks and each time the price returns to the old levels. CD I am long EGRP and AOL