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To: Big Dog who wrote (993)4/12/1999 4:54:00 AM
From: steve harmon - analyst  Read Replies (1) | Respond to of 4337
 
turf - a fashion risk investing in a company based on the latest fad clothing gear

i prefer ivillage; what happens to iturf if delia's (its girly outlet)becomes passe?

itruf's chances lie in its ability to get beyond being known for just one strong point, to create community across its site

the design itself now looks weak and i'm not sure how many kids think the site itself is cool