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Technology Stocks : XDOGS.COM -- On-line extreme sports dealer (SNOW) -- Ignore unavailable to you. Want to Upgrade?

To: Jody Ritchie who wrote (19)	4/16/1999 9:56:00 AM
From: Mitch Aunger	Read Replies (1) \| Respond to of 88

The Sled Dogs Company Announces Appointment of a Special Consultant to the Company's Board of Directors MINNEAPOLIS--(BUSINESS WIRE)--April 16, 1999--The Sled Dogs Company (OTCBB: SNOW) announced the appointment of A. Mark Berlin, Jr., as a Special Consultant to the Company's Board of Directors. Mr. Berlin is the Chief Financial Officer and a Director of Viaticus, Inc., a wholly-owned subsidiary of CNA Financial, Corp. "Mark brings a wealth of investment banking experience to Sled Dogs, and we're confident he can assist us in obtaining the working capital we need to become a leading consolidator in the highly fragmented extreme and action sporting goods industry, with an emphasis on E-Commerce applications. His insight will be invaluable in helping us with our E-Commerce business model," said The Company's Chairman and Chief Executive Officer, Kent Rodriguez. "I am very excited to have the opportunity to work with the management team of The Sled Dogs Company and assist them with their E-Commerce business model," said Mr. Berlin. Sled Dogs is an emerging consolidator in the highly fragmented extreme and action sports industry with an emphasis on E-Commerce applications. Forward-looking statements contained in this release are made pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. Certain important factors could cause results to differ materially from those anticipated by some statements made in this release. You are cautioned that all forward-looking statements involve risks and uncertainties. Among the factors that could cause results to differ materially are the following: lack of availability of financing; inability to control costs or expenses; manufacturing and distribution problems; and lack of market acceptance of the company's products. Reference is also made to the risk factors contained in the Company's Registration Statement on Form S-3 (No. 33-80875), which are incorporated herein by reference. CONTACT: The Sled Dogs Company Kent Rodriguez 612/359-9020