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Non-Tech : Barnes & Noble (BKS) -- Ignore unavailable to you. Want to Upgrade?


To: LTK007 who wrote (637)4/10/1999 3:43:00 PM
From: Steven White  Respond to of 1691
 
B&N has proven it knows e-commerce and other industry leaders could do well to learn from them (I know I am).
1)Agressive affiliate program - 100,000 plus in two years
2)Opened March '97 and is 4th highest e-commerce site on-line
3)Created 'new' on-line book sales (did not cannibalize)
4)Not stopping at books, looking at 'complimentary sales to books', ie: video, cds, etc.

BKS is a definite winner!