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Strategies & Market Trends : The Final Frontier - Online Remote Trading -- Ignore unavailable to you. Want to Upgrade?

To: TFF who wrote (6930)	4/10/1999 5:49:00 PM
From: TFF	Respond to of 12617

Goldman, ETrade Get In Bed January 7, 1999 by: Julio Gomez Goldman Sachs and ETrade will soon become equal partners with Virago Enterprises and Townsend Analytics in Archipelago, the parent company to upstart ECN Terra Nova Trading. With the top block trading firm and the third highest volume online broker throwing their hats in the ring, Terra Nova's prospects are a lot brighter. They've helplessly watched Datek's Island ECN rise up to threaten Instinet's market share in this white-hot market. What will happen? Goldman will control new markets. While traditional market makers fight desperately to make money under existing market structures, Goldman will take the lead in directing the growth (and learning how to "game") new liquidity pools. ETrade will expand its services -- again. The company's relentless pace of product line expansion now takes a turn towards the actual markets. ETrade will go from being a growing participant in the markets to a market unto itself. Instinet and Bridge will feel the heat. The Instinet stranglehold on ECN and after-hours trading will come under increasing pressure from alliances like these. The formula of order flow + ECN = liquidity makes too much sense for this to be the last deal. Meanwhile, Bridge is wondering how long its honeymoon with ETrade can last. The firm provides many of the high-end features of Power ETrade, the active investor service. Problem is, Townsend Analytics, E*Trade's new partner, has all the same stuff.