To: Carl R. who wrote (6979 ) 4/11/1999 12:50:00 AM From: john adriaan kolenberg Read Replies (1) | Respond to of 17679
look what i found... videography.com Redefining Full Service In fact, TV onthe Web has built its business with a one-stop shopping philosophy from day one. Originally a division of Gardy-McGrath, founder Dave Gardy explains: "We reasoned that corporate and government customers only wanted to deal with one purchase order and write only one check, rather than hire ten different freelancers, from cameramen to producers to graphic artists." As a result, Gardy's company grew into a 20,000 sq. ft. facility, a veritable video "factory" that, in 1996 began offering streaming video services, and in 1997 became one of live Webcasting's pioneers. In fact, its full-service menu even includes "proprietary 'Webcaster' modules," says Gardy, "which consist of a portable miniaturized TV station master control and a specially configured 'lunchbox' computer that can hook up to any ISDN line on site and send the signal back to our servers." And through another strategic relationship, those servers are co-hosted at the major Internet service provider, PSINet. Then, as a result of a pilot program with a shipping association Gardy-McGrath recognized that some of its largest clients also wanted online video channels and it began to roll out the TV onthe Web "family" of narrowcast video Web "channels" (including the Videography-underwritten Producer's Channel). "We are now up to 11 underwritten channels," Gardy says, "and with our recent investment from Ampex [see Upfront News], we are projecting over 60 channels by year's end." And that's just the beginning of Gardy's vision. He also told me, "We plan on rapid expansion to over 500 channels.... We are continuing to attract private placement funding and are considering an IPO." Another impact of the Ampex 20 percent equity investment is that the child has bought out the parent. TV onthe Web has acquired the original full-service production company (Gardy-McGrath) that gave it birth. Gardy, however, says that the company will use some of the new investment capital to expand its more traditional production services. Where does this leave his steaming service business? "We will continue to support the first two business models--on-demand streaming and live Webcast production--but the network of channels is our primary growth model," Gardy explains. "The first two business models support the third one." In Summary As you can see, there are as many ways to approach online video as there are ways to do video production. The approach that's best for you depends on your audience and your objectives. What's clear is that the video Web is picking up speed (bandwidth) as well as a new assortment of business models. The good news for video professionals who understand this new medium is that we have a more flexible assortment of resources than ever before, and these services are rapidly becoming more affordable as well as more accessible. Stay tuned. -------------------------------------------------------------------------------- Author Bio: Jon Leland is an award-winning video producer,