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To: flickerful who wrote (6981)	4/11/1999 9:02:00 AM
From: Thomas Kirwin	Respond to of 17679

"Sticky" & "Community" - Defined Not all Web communities are equal Last Update: 11:13 PM ET Apr 10, 1999 SAN FRANCISCO (CBS.MW) -- Long before the word "portal" became synonymous with "huge stock market valuation," the hot Internet business-model-buzzword was "community." Sticky sites Supposedly, communities are valuable because they are "sticky." In other words, they compel Web surfers to hang around a Web site rather than click away. This would, arguably, make a community Web site an attractive place for advertisers. cbs.marketwatch.com