Silicon Investor (SI) -- The First Internet Community

STOCKTALK

We've detected that you're using an ad content blocking browser plug-in or feature. Ads provide a critical source of revenue to the continued operation of Silicon Investor. We ask that you disable ad blocking while on Silicon Investor in the best interests of our community. If you are not using an ad blocker but are still receiving this message, make sure your browser's tracking protection is set to the 'standard' level.

Politics : Formerly About Advanced Micro Devices -- Ignore unavailable to you. Want to Upgrade?

To: Mani1 who wrote (55149)	4/11/1999 2:43:00 PM
From: Scumbria	Respond to of 1572941

Mani, I bet K6 or K7 sounds a whole lot better than "Celeron", so I ask you, where did they(Intel) find the genius who came up with this latest name? "Celeron" was a stroke of genius for Intel. It was an intentional attempt to devalue the entry level PC segment, which in turn allowed them to keep the PII/PIII brand names at a higher price. At the same time they used Celeron to punish AMD. The problem for Intel is that AMD pushed the clock speeds of K6-2 forward very fast, and it forced Intel to move Celeron MHz past PII. Their whole pricing structure is in danger of collapse. K7 might cause them to implode. Scumbria

To: Mani1 who wrote (55149)	4/11/1999 8:09:00 PM
From: Tenchusatsu	Read Replies (4) \| Respond to of 1572941

<I bet K6 or K7 sounds a whole lot better than "Celeron", so I ask you, where did they(Intel) find the genius who came up with this latest name?> If I recall correctly, the name "Celeron" came from Lexicon Branding, Inc., the same company that came up with the widely popular "Pentium" brand name. Hey, if AMD is resorting to imitating the Pentium III logo with the K6-III name, why don't they imitate the "Celeron" name and call their future processors the "Asparagon", "Cilantronium," and the "Cucumberon"? ;-) Tenchusatsu

To: Mani1 who wrote (55149)	4/12/1999 4:17:00 AM
From: nihil	Respond to of 1572941

Celeron During the World War II chocolate candy shortage, someone made a candy with the girlie name "Delicia." Dee-lis'-i-a I guess. Only girls bought it. It was really good. I used to get girls to buy them for me. I never bought one myself. Andy Grove said he hated the name Celeron. Said it would be ridiculed and called Celery. Then the marketing guys at Intel explained to him that cheapskates wouldn't care but no respectable CIO would buy a computer with such a ridiculous name, so Celeron wouldn't cannibalize PII. They even went so far to omit the onboard cache to make it even more ridiculous. Damned clever segmenters, those Intel marketing guys.