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Technology Stocks : Qwest Communications (Q) (formerly QWST) -- Ignore unavailable to you. Want to Upgrade?

To: RTev who wrote (3355)	4/11/1999 7:00:00 PM
From: Scotsman	Respond to of 6846

Yes, thats been on CNN for about a month if not more. It is strictly name recognition, a very important thing. After all, Intel did it with their "intel inside" and the dancing anti=static suited guys. And Microsoft did it also. Now they didn't need to as there were limited choices. But the bottom line is they did it for name recognition, so that Intel and Microsoft would become familiar names. Then when new products come out the general public has at least heard of them. Qwest is doing the same thing, and I think it is very smart. Now when they start to advertise their backbone and long distance/data transfer capabilities, the general public will know the name and hence be more likely to use them. Pretty good move.