Silicon Investor (SI) -- The First Internet Community

STOCKTALK

We've detected that you're using an ad content blocking browser plug-in or feature. Ads provide a critical source of revenue to the continued operation of Silicon Investor. We ask that you disable ad blocking while on Silicon Investor in the best interests of our community. If you are not using an ad blocker but are still receiving this message, make sure your browser's tracking protection is set to the 'standard' level.

Technology Stocks : ITURF Inc. ( NASDAQ:TURF ) -- Ignore unavailable to you. Want to Upgrade?

To: drakes353 who wrote (137)	4/11/1999 7:29:00 PM
From: Big Dog	Read Replies (1) \| Respond to of 614

Dear Drakes: IMHO, you're being overly cautious. Everything about TURF spells "winner". Its in the right market. Its timing is subperb. Its got the financial resources to dominate its market niche. Its relationship with Delia's is a benefit, not a detriment. TURF will save a mint having Delia's do much of its marketing and will significantly benefit from utilizing Delia's "known" customer list(s). Its cost structure will be much lower than other e-retailers. TURF's selling to a defined market so targeting its marketing resources will be cheaper (as opposed to "generalists" e-retailers who by necessity must use a "machine-gun" marketing approach). And, as I said before, consumer companies will spend top dollar for ads. Wait-and-see. One example will be the competition between Coca-Cola and Pepsi. It will be interesting to see who gets an "exclusive" deal with TURF. The money the winning bidder will pay for that exclusive will be a shocker. Good investing! (drakes: Believe me on this one. Buy and be rewarded.)