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Pastimes : The Justa & Lars Honors Bob Brinker Investment Club -- Ignore unavailable to you. Want to Upgrade?

To: Jeffrey D who wrote (4431)	4/11/1999 5:57:00 PM
From: Justa Werkenstiff	Read Replies (1) \| Respond to of 15132

Jeff: Nice article. Marc and I discussed the Ameritrade television advertisement described in that article: "One of the most entertaining new ads from an online firm is Ameritrade's TV commercial featuring two female friends who rush home so that the financially savvy one (we quickly understand that one is savvy and one is not) can check a stock online. She logs on to her computer, and--boom!--she's got a great gain in this stock. Boom! She sells it and makes a tidy profit. Her un-savvy, ditsy friend has no clue what's going on. Searching for something smart to say, the un-savvy friend announces with innocent pride that there's something she's never told her pal: "I own mutual funds!" I asked Peter Horst, the vice president of marketing for Ameritrade in Omaha, if one message in the ad is that only losers buy and hold mutual funds. "That's not our intent," he said. "The real intent is to have a little bit of fun. The point is, this person is not very sophisticated, but she's proud of something she's done" with her money." _______________________________________________ Total BS. Her friend is a mutual fund chump. That is the clear message. Give me a break.