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Technology Stocks : Streaming Media Companies -- Ignore unavailable to you. Want to Upgrade?

To: alexander orlov who wrote (33)	4/14/1999 6:31:00 AM
From: nord	Respond to of 46

HELLO 6:12 AM 04/14/99 DJIA10395.0155.50NASDAQ2583.50-15.31S&P 5001349.82-8.81NYSE631.67-1.46 Russell 2000417.244.9230YR T-Bond54.940.49 PersonalizeNews & AnalysisQuotes & Research@NewsAlertQuotes & Research: Company Digest April 14, 1999 05:45 Onradio.com Enables Radio Stations to Extend Brand, Increase Revenue Opportunities Through Station-Branded Media Player LOS ANGELES--(BUSINESS WIRE)--April 14, 1999-- Onradio.com to Use Microsoft Windows Media Technologies 4.0 to Stream Station Signal Onradio.com, the largest network of radio station Web sites on the Internet, today announced the availability of the Onradio.com Branded Media Player. The custom-designed product, which incorporates each station's look and feel into Microsoft's (Nasdaq:MSFT) Streaming Media Technologies, is designed to provide local radio stations with additional branding and revenue-generating opportunities. The Branded Player will enable Onradio.com's affiliates to easily extend their station brand and to generate non-traditional revenue through national and local advertising and sponsorships. Unlike other branded solutions, the Onradio.com Branded Media Player does not require additional hardware or software downloads, plug-ins or significant bandwidth. Two Onradio.com affiliates (WBLS in New York and Q101 in Chicago) have already beta tested the product, which will be available to all of Onradio.com's streaming stations starting this month. The product will incorporate Windows Media Technologies 4.0 -- which includes the Windows Media Player, Windows Media Tools and Windows Media Services -- when the final version is released. Onradio.com's streaming stations have a combined potential reach of more than 15 million listeners. "We're pleased Onradio.com is taking advantage of the innovations in Windows Media Technologies 4.0," said Will Poole, senior director of marketing and business development, Streaming Media Division at Microsoft Corp. "We are committed to providing the radio industry with streaming solutions, and recognize the importance of working with companies like Onradio.com, which provide turnkey Internet services to the radio industry." Why Stations Stream With Onradio.com In addition to brand extension and non-traditional revenue, radio stations within the Onradio.com network also benefit from exposure on MSN.COM, one of the top five most trafficked sites on the Web. In conjunction with the Windows Radio toolbar feature of Microsoft Internet Explorer 5, driving traffic to Onradio.com affiliate sites becomes a breeze. Affiliates also benefit from Onradio.com's partnership with INTERVU (Nasdaq:ITVU), a leading streaming service provider, which offers a distributed network architecture that enables very high volumes of simultaneous Internet users while ensuring high quality delivery of audio and video streams. "As a Microsoft MSN Platinum Partner, Onradio.com offers its streaming affiliates visibility on a highly trafficked site," said Ricardo Ramirez, president and CEO of Onradio.com. "In addition, Windows Media Technologies 4.0 offers the highest levels of quality, performance and ease of use. We're very pleased to offer our streaming stations an unparalleled level of technology and service available through our alliances with Microsoft and INTERVU." About Onradio.com Onradio.com, formerly known as Electric Village, is the largest network of radio station Web sites on the Internet, providing the only complete, scalable and turnkey Internet solution to the radio industry. By integrating radio with the Internet, Onradio.com creates an interactive environment that will establish local stations as entertainment and information portals. Onradio.com has strategic partnerships with Microsoft, Katz Radio Group and leading music and lifestyle magazines Vibe, SPIN and Blaze to help extend the station's relationship with the audience, increase brand loyalty and drive new income through non-traditional revenue streams. More than 575 radio stations currently belong to the Onradio.com network. Customers include stations from all of the major broadcast groups, including ABC (NYSE:DIS), Beasley, CBS/Infinity (NYSE:CBS) Chancellor (Nasdaq:AMFM) Clear Channel, Heftel and Jacor. Onradio.com was founded in 1995 and is located in Scotts Valley, Calif. For more information, visit the Web site at www.onradio.com. Note to Editors: Onradio.com is either a registered trademark or trademark of Onradio.com in the United States and/or other countries. CONTACT: Onradio.com, Scotts Valley Tammy H. Nam, 831/440-0300 ext. 156 tnam@onradio.com More Info MSFTITVU