To: Rajiv who wrote (80 ) 9/1/1999 8:52:00 AM From: Rajiv Respond to of 126
CBS Corporation and Big Entertainment Sign Definitive Agreement for Expansion of Previously Announced Relationship With Hollywood.com CBS to Receive 30% Equity Stake in Big Entertainment NEW YORK and BOCA RATON, Fla.--(BUSINESS WIRE)--Sept. 1, 1999-- Big Entertainment to Receive $105 Million of Advertising, Promotion, Content and Other Consideration Hollywood.com To Be Promoted on CBS CBS Corporation (NYSE:CBS - news) and Big Entertainment, Inc. (Nasdaq:BIGE - news) Wednesday announced that they have signed a definitive agreement, expanding on the relationship the two companies first announced in April. Under the terms of the agreement, CBS will receive an approximately 30% ownership interest in Big Entertainment, which includes Big Entertainment's Hollywood.com and Big's entertainment properties. At the same time, Big will receive approximately $105 million in advertising, promotion, content and other consideration, over a term of seven years. Advertising and promotion will take place across the full range of CBS properties, including television, radio and outdoor. Infinity Broadcasting Corporation (NYSE:INF - news), a majority-owned subsidiary of CBS Corporation, will receive a pro rata interest in the investment. Additionally, CBS will receive a warrant to purchase an additional five percent interest in Big Entertainment. CBS Corporation will hold three seats on Big's Board of Directors. The agreement provides for a broader transaction than originally announced by the parties on April 12, 1999 -- CBS's investment will now be made directly in Big Entertainment rather than in a subsidiary of Big Entertainment. The revised agreement adjusts CBS's consideration and equity stake to reflect the additional agreed-upon value in Big's overall businesses. ''By joining forces with CBS, and harnessing their powerhouse of promotional and advertising strengths to promote and brand Hollywood.com, we anticipate that Hollywood.com will quickly become one of the most recognized names on the Internet,'' said Mitchell Rubenstein, Chairman and Chief Executive Officer, Big Entertainment. ''We welcome CBS to our family of strategic shareholders, which includes Gannett and Times Mirror.'' Wasserstein Perella & Co., Inc. initiated this transaction and acted as financial advisor to Big Entertainment. Completion of this transaction is subject to approval by the shareholders of Big Entertainment. The two companies plan for CBS's promotion of Hollywood.com to commence during the fall television season.