To: Mr. Stress who wrote (67635 ) 4/12/1999 9:48:00 AM From: Probart Respond to of 119973
PROG news Digital River Signs Strategic Online Distribution Partnership With Programmer's Paradise MINNEAPOLIS--(BUSINESS WIRE)--April 12, 1999-- Partnership Addresses Need for Immediate Product Delivery Among Computer Programming Audience Digital River (Nasdaq: DRIV), the leader in electronic software delivery (ESD), today announced an online distribution partnership with Programmer's Paradise (Nasdaq: PROG), an international marketer of computer products. Under the agreement, Digital River will provide Programmer's Paradise with access to its online database of digital software titles for download through Programmer's Paradise E-Store at www.pparadise.com. Additionally, the digital software titles will be featured in the Programmer's Paradise catalogs, which serve as "banner advertising" for its Web site. According to Bill Willett, Chairman and CEO of Programmer's Paradise, the alliance with Digital River enables them to significantly expand its online software offering to meet the needs of its customers. "Our customers are software development professionals and IT professionals within enterprise organizations - an audience that can benefit from the quick turnaround time of downloadable software," said Willett. "In addition, Digital River provides us with a solid e-commerce infrastructure to streamline the distribution of digital products." "We are excited to be reaching a critical audience of computer programmers with our software selections," said Joel Ronning, CEO of Digital River. "Programmer's Paradise has an exceptional international customer base and through this agreement, we can increase our market share in the digital software market." About Programmer's Paradise Programmer's Paradise(R), Inc. (Nasdaq: PROG) is an international marketer of software targeting the software development professional and information technology professionals within enterprise organizations. Programmer's enhances software development productivity by providing a single-source for software development tools from industry-leading vendors selected on the basis of features, quality, price and warranty. The Company offers over 35,000 SKUs from more than 2,000 publishers and manufacturers, and distributes these products through multiple distribution channels. Programmer's Paradise Web site is pparadise.com . About Digital River Digital River, Inc., (Nasdaq: DRIV), based in Minneapolis, offers the world's largest online databases of software products. The company provides more than 2,500 software publishers and online retailers with its proprietary technology for Internet delivery of more than 100,000 digital products, which includes 30,000 software applications. For more information, visit Digital River's Web site at digitalriver.com . Except for the historical information contained herein, this press release contains forward-looking statements, including statements containing the words, "believes," "anticipates," "expects" and similar words. Such forward-looking statements involve known and unknown risks, uncertainties and other factors which may cause the actual results, performance or achievements of the Company, or industry results, to be materially different from any future results, performance or achievements expressed or implied by such forward-looking statements. Such factors include, among others: the Company's limited operating history and variability of operating results; market acceptance of electronic software delivery; the Company's ability to maintain relationships with software publishers and online retailers; competition in the electronic commerce market; and other risk factors referenced in the Company's public filings with the Securities and Exchange Commission. CONTACT: Digital River, Minneapolis Jodi Baumann, 612/253-8396 jbaumann@digitalriver.com or Technology Solutions, New York Karen Blondell, 212/696-2000 x267 kblondell@tsipr.com KEYWORD: MINNESOTA