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To: Redhook who wrote (67636)	4/12/1999 9:49:00 AM
From: Probart	Read Replies (2) \| Respond to of 119973

PROG more news. Programmer's Paradise, Inc. Announces Creation of Web Based E-store and Alliance With Digital River SHREWSBURY, N.J.--(BUSINESS WIRE)--April 12, 1999-- - Expands E-Product Offerings by Over 100,000 - - Internet Growth Remains Strong - Programmer's Paradise(R), Inc. (Nasdaq: PROG), the international computer products marketer, today announced the creation of a new E-Store on its recently enhanced web site: www.pparadise.com. The new store, which is the by-product of an alliance with Digital River (Nasdaq: DRIV), will increase Programmer's Paradise's digital software titles by over 100,000. According to Bill Willett, Chairman and Chief Executive Officer of Programmer's Paradise, the alliance with Digital River clearly positions Programmer's Paradise as one of the more recognized brands in the e-commerce arena. "The majority of our customers utilize the Internet every day and our e-commerce focus has been to build a "community" where our core customers can source current technical software products, research current information on product capabilities, as well as gather technical help information. Our alliance with Digital River provides us with a solid e- commerce infrastructure for the distribution of digital products while securing our niche as the place to source technical software." "Our Internet revenues continue to remain strong as evidenced by a 205% growth in Internet revenues over the first quarter of 1998. With this growth, we now estimate Internet revenues will exceed $20 million in 1999. Our alliance with Digital River should continue to insure this revenue stream," added Mr. Willett. "We are extremely pleased to be partnering with Programmer's Paradise," stated Joel Ronning, Chief Executive Officer of Digital River. "They have an excellent customer base for digital products and through this partnership, we can increase our market share in the online software sales arena." Digital River, Inc., (Nasdaq: DRIV), based in Minneapolis, offers the world's largest online database of software products. The company provides more than 2,500 software publishers and online retailers with its proprietary technology for Internet delivery of more than 100,000 digital products which includes 30,000 software applications. For more information, visit Digital River's Web site at digitalriver.com. Programmer's Paradise(R), Inc. (Nasdaq: PROG) is an international marketer of software targeting the software development professional and information technology professionals within enterprise organizations. Programmer's Paradise enhances software development productivity by providing a single-source for software development tools from industry-leading vendors selected on the basis of features, quality, price and warranty. The Company offers over 35,000 SKUs from more than 2,000 publishers and manufacturers, and distributes these products through multiple distribution channels. Programmer's Paradise Web site is pparadise.com. The statements in this release concerning the Company's future prospects are forward-looking statements that involve certain risks and uncertainties. Such risks and uncertainties include the continued acceptance of the Company's distribution channel by vendors and customers, the timely availability and acceptance of new products, and contribution of key vendor relationships and support programs. CONTACT: Company Contact: Programmer's Paradise(R), Inc., Shrewsbury Bill Willett, 732/389-8950 Chairman and Chief Executive Officer bill.willett@programmers.com or Investor Relations: Morgen-Walke Associates, New York Donna Stein, Cindy Reid, Jill Meleski 212/850-5600 or Press Relations: Morgen-Walke Associates, New York Eileen King 212/850-5600