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To: Bruce Cullen who wrote (1767)	4/12/1999 10:22:00 AM
From: Bruce Cullen	Respond to of 13157

Monday April 12, 8:43 am Eastern Time Company Press Release LocalSource Live in Rockford, Illinois Source Media's Interactive Channel Unveils LocalSource Television Programming Local And National Officials Preview Nation's First 2-Way Interactive Digital Plant In Insight Communications' Rockford, Illinois System ROCKFORD, Ill.--(BUSINESS WIRE)--April 12, 1999-- Source Media(NASDAQ:SRCM-news) and Insight Communications celebrated the launch of Insight Digital cable service and the Interactive Channel's LocalSource(SM) Television programming at Insight's Rockford, Illinois system late Friday, April 9, with a reception for local, state and federal officials. Attendees were able to see the nation's first digital two-way interactive cable plant and preview the LocalSource(SM) suite of services including local weather, sports, movie and event listings as well as the revolutionary SourceGuide(SM) on-screen navigator which will direct viewers to all television options and serve as a TV portal to interactive services including locally sourced Internet content. Commenting on the launch of Insight Digital with LocalSource(SM) and SourceGuide(SM) capabilities, Tom Oliver, President of the Interactive Channel said, ''The secret is out. LocalSource(SM) is delivering these services to the Rockford, Illinois community. We are up on schedule.'' ''The initial response from Insight customers has been overwhelmingly positive for digital,'' said Michael Willner, President of Insight Communications. As we strive to bring our customers a wide range of services that deliver choice and convenience we believe that LocalSource(SM) will offer that to the Rockford community and in the future, our other digital launch markets.'' Key to the successful launch of LocalSource(SM) Television with Insight was the integration of real-time, two-way capability onto the General Instrument platform of DCT digital terminals, which deliver Insight Digital. Enabled by Source's VirtualModem(TM) 2.5 software, a zero cost download to currently deployed General Instrument (NYSE:GIC - news) digital terminals, it is compatible with the entire current GI product line, including the DCT1000, DCT1200, and DCT2000. The Interactive Channel also has the ability to integrate VirtualModem(TM) with the Scientific Atlanta digital platform and can adapt the software to all future generations of digital terminals. Commenting on the integration with his company's digital terminals, Denton Kanouff, Vice-President of Marketing for GI's Digital Network Systems Business unit noted, ''GI has successfully launched its' digital interactive platform and now passes over 28 million homes in North America. The Interactive Channel service is a strong product that can be deployed on our platform and gives operators an additional revenue opportunity. Interactive Channel also gives consumers a whole new suite of valuable services accessible through their familiar TV set at a very high data rate. When launched in Rockford and Columbus, the VirtualModem(TM) 2.5 integrated DCT2000 terminals will allow Insight Communications to deploy the full suite of LocalSource(SM) television's interactive applications, including a broad spectrum of localized news and content sourced from the Internet, directory and guide services, local e-commerce and targeted advertising capabilities. Cable operators will be able to provide a broad spectrum of interactive services over television, including Internet access and e-mail via upgraded two-way cable infrastructure without relying on telephone connections. These additional capabilities will provide the cable industry with a pre-emptive positioning against satellite and Multiple Dwelling Unit overbuilds, providing local interactive services which act as both an acquisition and retention tool. Source Media is a leader in the development and introduction of localized streaming media content, advertising and technology. Source Media's IT Network provides new media content and advertising services via newspapers and Yellow Pages directories to over 100 million households and businesses nationwide. The Interactive Channel is an interactive cable TV programming service designed for today's digital cable TV programming tiers. The VirtualModem(TM) division develops and markets the intellectual property, software, and patents behind the company's interactive cable TV technology, which includes Internet on TV. Safe Harbor Statement under the Private Securities Litigation Reform Act of 1995: Statements that are not historical facts, including statements about confidence and strategies and plans and expectations about new and existing products, services, technologies and opportunities, industry growth, demand, and acceptance of new and existing products, and returns on investments in products and markets are forward-looking statements that involve risks and uncertainties that could significantly impact Source Media. Among the factors that could cause actual results to differ materially from the Company's expectations are its ability to secure distribution for the Interactive Channel; delays in the deployment of digital set-top boxes; failure to make available advanced analog or digital set-top boxes incorporating the Company's technology ability to successfully integrate, retain and grow the acquired customer base into existing operations; general economic and business conditions; industry trends; competition; equipment costs and availability; terms and deployment of capital; availability of qualified personnel; changes in or the failure to comply with government regulation; and other factors discussed from time to time in the Company's Annual Report on Form 10K and other Securities and Exchange Commission filings.