To: JJPLay who wrote (1721 ) 4/12/1999 1:58:00 PM From: Chris K. Respond to of 2161
NEWS (PR NEWSWIRE) Gourmet's Choice Launch of e-Commerce Site at www.imall.com Gourmet's Choice Launch of e-Commerce Site at www.imall.com a Huge Success SAN FRANCISCO, April 12 /PRNewswire/ -- Gourmet's Choice Coffee Co., Inc. (OTC Bulletin Board: GMCH) announced today that preliminary results from the launching of its Gourmet's Choice Coffee web site at www.imall.com have been exceptionally strong. Standard industry "click throughs" from banner sites are approximately 1.0%. Banners at iMall sites tend towards 1.5% click throughs. Since the launching of the Gourmet's Choice Coffee web site, it has recorded banner click throughs of 5.37%. Following the successful launching of its web site at iMall, GMCH has also opened the same site under the web address www.gourmetschoicecoffee.com. James Tilton, president of GMCH, commented "The exceptionally strong click throughs for the Gourmet's Choice coffee e-commerce site, supports our view that there is exceptionally strong demand for the revitalization of GMCH coffee which we believe is 'unconditionally guaranteed the world's finest coffee.' The in-house team that created the banners which are resulting in these record setting click throughs is now focused on putting the final touches on our overall nationwide marketing program." Gourmet's Choice Coffee Co., Inc. is a U. S. holding company whose strategy is the acquisition of both domestic and international beverage companies that compliment its existing business, distribution and product lines. For further information contact investor relations at (800) 641-5844 or visit the website www.gmch.net. This press release contains certain forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, which are intended to be covered by the safe harbors created thereby. Investors are cautioned that all forward-looking statements involve risks and uncertainties, including, without limitation, the ability of Gourmet's Choice to accomplish its stated plan of business. Although Gourmet's Choice believes that the assumptions underlying the forward-looking statements contained herein are reasonable, any of the assumptions could be inaccurate, and, therefore, there can be no assurance that the forward-looking statements included in this press release will prove to be accurate. In light of the significant uncertainties inherent in the forward-looking statements included herein, the inclusion of such information should not be regarded as a representation by Gourmet's Choice or any other person that the objectives and plans of Gourmet's Choice will be achieved. SOURCE Gourmet's Choice Coffee Co., Inc. -0- 04/12/99 /CONTACT: Investor Relations of Gourmet's Choice Coffee Co., Inc., 800-641-5844; or Ray Bary of NIBAR Group, 877-318-5457, for Gourmet's Choice Coffee Co., Inc./ /Web site: gourmetschoicecoffee.com /Web site: imall.com /Web site: gmch.net (GMCH) CO: Gourmet's Choice Coffee Co., Inc. ST: California IN: FOD MLM SU: *** end of story ***