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Microcap & Penny Stocks : Cool Entertainment (CULE) -- Ignore unavailable to you. Want to Upgrade?


To: tobin sears who wrote (213)4/12/1999 7:46:00 PM
From: bull_market  Read Replies (1) | Respond to of 488
 
This confirms that CULE is in the right business at the right time.....RealNetworks was up $39 today to $247. Was $20 last year.

Monday April 12 5:52 PM ET

RealNetworks Rises On IBM Music Partnership

LOS ANGELES (Reuters) - Shares in RealNetworks Inc. (Nasdaq:RNWK - news) jumped 19 percent Monday after the online multimedia firm said it was teaming up with IBM Corp. to create a pirate-proof way of distributing music over the Internet.

The Seattle, Wash.-based company's stock rose $39.50 to $247 a share on Nasdaq, with analysts hailing the partnership as giving RealNetworks a strong foothold in the promising online music industry.

''Digital download is the next evolution of audio on the Web, so if Real(Networks) is getting involved in that, that's positive for investors,'' said Robert Martin, an analyst with Friedman, Billings, Ramsey.

RealNetworks is a leading force in allowing computer users to enjoy online music, with an estimated 55 million people using its RealPlayer software to receive ''streaming'' audio and video over the Internet.

The IBM deal marks RealNetworks' debut into downloading sound files that can be stored on a computer or pocket-sized digital device for replay later.

''It's a major new line of business,'' said John Powers, an analyst with BancBoston Robertson Stevens. ''Real has clearly become an Internet darling stock.''

Thousands of songs are already available online in a variety of formats, the most popular of which is MP3, which has alarmed the recording industry because it allows songs to be copied without paying royalties.

Under the partnership with IBM, RealNetworks will develop consumer software enabling computer users to download music based on an IBM's Electronic Music Management System, a formula that prevents unauthorized copying.

Several other companies, notably Microsoft Corp. (Nasdaq:MSFT - news) and AT&T Corp. (NYSE:T - news), are developing rival formats for delivering music online while protecting copyrights.

Microsoft is expected to announce Tuesday its music download software, MS Audio 4.0. That product would be integrated with the company's Windows Media Player and is said to be twice as fast as MP3 while offering better sound quality.

However, analysts said RealNetworks will benefit from IBM's endorsement from major labels BMG, EMI, Sony Music, Universal Music and Warner Music.

''IBM starts with relationships with what are already the five biggest music labels,'' Powers said.

IBM will conduct a pilot of EMMS, nicknamed ''Madison'', in San Diego starting in June, and RealNetworks says it hopes to have a product ready by the third quarter of the year.
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Where do we go from here with CULE based on what we are seeing out there in the marketplace?....$5.00? $10.00? $20.00? or higher?