To: HG who wrote (49931 ) 4/12/1999 6:23:00 PM From: 16yearcycle Read Replies (3) | Respond to of 164687
Borders will rely on retail stores April 12, 1999, 2:35 p.m. PT Borders plans to concentrate on opening retail stores to boost sales rather than focusing on its Internet business to compete with more successful online booksellers, its vice chairman said. Borders--which operates about 1,200 Borders, Waldenbooks, and Brentanos stores--plans to add about 45 U.S. superstores this year, bringing its total to 290. Traditional stores will account for 85 percent to 95 percent of industry sales in the long term, Borders vice chairman George Mrkonic said. While Borders' Internet sales will increase fivefold to about $25 million this year, they'll account for only about 1 percent of an expected $3.1 billion in total revenue, Mrkonic said. The Ann Arbor, Michigan-based company reported $4.6 million in Internet sales last year, far less than leading online booksellers Amazon.com and Barnesandnoble.com", which had $610 million and $70.2 million, in online sales, respectively. "We're focusing on our profitable business,'' said Mrkonic, speaking at an investment conference sponsored by Robinson- Humphrey in Atlanta. "Doubling or tripling our Internet sales [further] wouldn't do anything for our profit.'' Borders isn't willing to spend money on marketing agreements with Web sites to refer business to its Borders.com unit that would be unprofitable, Mrkonic said. He predicted the growth rate of online book sales will soon slow because most book buyers, largely highly educated consumers, already have gained access to online retailers. Borders introduced its Web site later than Amazon.com and Barnes & Noble, and hasn't devoted as much money to it, analysts have said. Its net income for fiscal year ended January 24 rose 14.8 percent to $92.1 million, or $1.12 a share, from $80.2 million, or 98 cents, a year earlier. Sales increased 14.5 percent to $2.595 billion from $2.266 billion.