To: Mark Fowler who wrote (50036 ) 4/13/1999 9:30:00 AM From: Glenn D. Rudolph Respond to of 164684
Borders <BGP.N> targets internet and stores ATLANTA, April 12 (Reuters) - Book retailer Borders Group Inc. expects deep discounting of books sold on the Internet will end over time, Vice Chairman George Mrkonic said Monday. "Internet pricing will eventually migrate to store prices, plus shipping," he said during a presentation at the Robinson-Humphrey Institutional Investors Conference. "That is what Amazon started at. Before Barnes and Noble.com added some testosterone to the Internet." Mrkonic said Borders will continue to invest in its traditional stores as well as the Internet because that is what its customers want. "Customers don't want either Internet or stores. They want Internet and stores," he said. "We think by adding Internet to brick and mortar stores we will be successful." Mrkonic said Borders' figures for the second quarter of 1999 show it is No. 2 in online book and music sales behind Web leader Amazon.com Inc. <AMZN.O>. But he said no retailer has found a way to make a profit off Internet transactions and that Amazon.com, which does business only on the Internet, lost millions last year. "They lost more because they are more invested," he said, adding that Amazon.com is hoping to lure customers away from traditional bookstores by offering large discounts. However, he said, "It is our position that customers can't be acquired. Internet is a frictionless environment. If you don't find what you want on one site, you just click on another icon," he said. Mrkonic said Borders does not believe any bookseller will see Internet profits soon. "Doubling, tripling our Internet sales won't help grow profits," he said. "We are not interested in building a huge base that is not sustainable on the Internet."